Browsing Category
customer strategy
264 posts
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
Beyond Demographics: The Latino/Latinx/Latine Debate
Not a day goes by when a client doesn’t ask us to opinionate about whether they should use…
Customer Touchpoint vs. Customer Journey
Focusing on journeys rather than touchpoints demands a cultural shift from your business. It involves putting customers’ requirements and preferences first.
QuickTake – the Week in Customer Engagement 4/1/24 edition.
In the fast-evolving landscape of customer engagement, the last two weeks have been particularly rich in developments and…
Breaking Away from Traditional CX Metrics for Enhanced Engagement
In this episode, we discuss the current and future state of Customer Experience (CX) with Dave Norton, Founder…
QuickTake – the Week in Customer Engagement
Recent financial injections and strategic shifts offer a clear indication of the sector’s priorities and trajectory. The convergence…
A Smarter Approach to Digital Customer Conversations
A conversation with KNOWBL’s CEO and Co-founder, Jay Wolcott In this episode, we sit down with Jay Walcott…
Travel Loyalty in an Age of Value
iSeatz 2024 Loyalty Trends Report: What consumers value most in their loyalty program is saving money on travel.…
How SMBs Can Enhance Customer Experience Through Strategic AI
“AI is ramping up the customer experience by creating personalized content by leveraging data-driven insights and adaptive algorithms.”…
5 CX Horizon Trends to Harness Today
The customer experience (CX) industry is facing a perfect storm: constantly evolving technology, the explosive growth of AI,…
Passikoff: How to make your brand “happen”
There’s a big difference between what consumers expect and what they see brands delivering. When it comes to…
Decoding the 2024 Retail Consumer Psyche
A survey of surveys. In 2024, the consumer landscape is undergoing a remarkable transformation. Shaped by a confluence…
Retail CX has an EX Problem
Unravel the essential connection between employee and customer experience in retail and you’re more than halfway there. Customer…
The Employee is Always Right
“The customer is king”, we’ve all heard it and know what it means. But a king is nothing…
Open Banking and the Future of Rewards
Ever wondered how the world of open banking is revolutionizing rewards and incentives? Join me and open banking…
An Unconventional Path to Tech CEO
Ever wondered what it takes to integrate two companies post-acquisition? Meet our guest, Emarsys‘ CEO Joanna Milliken, an…
Having the Right Strategy is Hard
Executing It is Harder. My twenty years at Grey Advertising were priceless in teaching me what have turned out to…
Wiedemann: Marketing is becoming Relationshipping
How C Suites Can Profitably Connect the Dots Caveat: my nickname at home is Admiral Obvious, which alerts…
Decoding the AI Impact on Customer Advocacy: Insights from GoDaddy
Ever wondered how AI could revolutionize customer experience? Get ready to be enlightened by our guest, Mel Si,…
Experience Architecture: The Secret Sauce of Effective Customer Engagement
Ever wondered how a company can craft a customer experience that feels not just personalized, but completely holistic…
Passikoff: The Path to Brand Enlightenment
Buddha believed, “Everything connects to everything else.” It’s a good philosophy to follow. In life and business. More-particularly,…
At the Intersection of AI and CX
Nitin Badjatia is the Senior Vice President of SAP CX Solution Management. In this conversation, Nitin walks us…
How to Gamify Your Customer Engagement Strategy
Each touchpoint should move the customer into a more personalized relationship with a brand, building trust, loyalty, and intrigue.
Why a Holistic Approach to Podcasting Drives Better Brand Value
Podcasting has experienced tremendous growth in recent years, transitioning from hobbyist outlets to mass media darling. Major brands…
Exploring the Next Frontier of Retail
Welcome to the world of loyalty marketing, where data drives decisions and personalization is key. In this episode,…
The Acquisition Algorithm: A Formula for Better Customer Loyalty
Personalized loyalty has the potential to drive customer lifetime value (CLV) in a significant way, but to do…
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Realtime Customer Engagement Pays Dividends
We’re able to show merchants – in realtime – how providing customers with an experience that is specific…
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Capillary Technologies: Pushing Boundaries in Loyalty & Customer Engagement
Founded in 2012, Capillary Technologies has been at the forefront of revolutionizing the loyalty and customer experience landscape. Established in…
Exploring the 2023 State of Customer Experience Report
What if you could understand the key to customer loyalty, employee retention, and an impressive customer experience? We…
Creating Sustainable Loyalty in the Age of Climate Consciousness
Can sustainable customer loyalty truly exist in the airline industry? Join us for a captivating conversation with a…
Customerland Ep 15 – Leveraging Data-Infused Customer Success
Nikola Mijic, CEO of Matik on how a strong listening process lies at the heart of every customer success effort.
Passikoff: The Rhythm of Customer Expectations
Because brands that better meet customer expectations always see better consumer behavior. And sales and profits. When I was a…
5 Customer Engagement Strategies to Boost Sales
In today’s digital world, succeeding in your business goes beyond getting buyers through the customer journey. It’s also…
Tracking the New Convenience Store Tribes
Convenience stores have long been a staple of American retail, serving up snacks, drinks, quick-serve meals, and other…
What Keeps CMOs and Brand Managers Up at Night?
Annual Marketing On My Mind Survey IDs This Year’s Market Terrors – A “Perfect Storm” of R-O-I, Inflation, and Profit…
The Slam Dunk of Adidas Metaverse Marketing
Editor’s note: E.B. Moss has a habit of finding the people who are operating at that moment just…
D&B Outlook – Unpacking the 9th Annual B2B Sales & Marketing Data Report
Dun & Bradstreet recently released their 9th Annual B2B Sales & Marketing Data Report which is designed to…
5 Things To Focus On To Drive Long-Term Customer Loyalty
When thinking about customer loyalty strategies for the future, you have to keep in mind that the strategy…
TheCustomer Quick-Take: 3/29/23
In this week’s edition of the QT – Have you ever seen such a frenzy over technology like…
Passikoff: The One Reason Why Disney Won
Brands better able to meet consumer expectations are six times more likely to have consumers think better of…
Why Personalization is Key to a Loyal Customer Base
Personalization is essential for three main things: trust, customer engagement, and loyalty. In a world where information holds…
TheCustomer Quick-Take: 3/23/23
In this week’s edition of the Quick-Take: When was the last time you weren’t surprised when you took…
Retail Offshoring, On-shoring and Right-shoring
Gus Gikas is VP of North American Operations for Majorel. We caught up recently to talk about some…
TheCustomer Quick-Take: 3/8/23
In today’s edition of TheCustomer Quick-Take: Thinking about doing personalization well, Looking for loyalty in all the wrong…
The Case for Customer Expectations as CX’ North Star
CX professionals need to start by understanding their customers’ expectations for doing business with them because meeting and…
TheCustomer Quick-Take: 3/1/23
In today’s edition of TheCustomer Quick-Take: Correct me if I’m wrong here but wouldn’t you want to know…
5 B2B Marketing Trends And Tactics For 2023
Here are the top B2B marketing trends that are shaping B2B marketing in 2023. Go through them carefully…
Streamlining Supermarket Spend: Don’t Let Opportunity go to Waste
Full shelves at the supermarket were something taken for granted pre-pandemic. But when sales rocketed by 21% and…