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Retail
74 posts
Omnichannel Hybrid Retail: Five Steps to a Competitive Edge
Retailers that can connect their personnel and retail stores to digital commerce in real time can significantly increase conversion rates. And although technology is crucial, employees still matter the most.
Transforming Retail Strategies Through Generative AI
Join us for an insightful conversation with Matt Hopkins from Board International as we discuss the evolving landscape of retail…
When to Upgrade Your Retail Technology
From our ongoing discussions with both retail technology providers and users, here are some of the top considerations…
Tackling Retail Supply Chain and Inventory Challenges in 2024
The year 2024 presents a unique set of challenges for retailers, particularly in supply chain management and inventory…
The Retail Technology Imperatives for 2024
Companies who embrace these retail technology imperatives will set the benchmark for excellence in the years to come.…
Passikoff: How to make your brand “happen”
There’s a big difference between what consumers expect and what they see brands delivering. When it comes to…
Passikoff: Will the Real Black Friday Please Stand Up?
Black Friday is coming. It’s this week. That’s the real Black Friday, I’m talking about. I want to…
New Verint Research Underscores the Need for Customer Experience Automation
As retailers head into the ever-critical holiday shopping season, new research from Verint® (NASDAQ: VRNT), The Customer Engagement Company™ highlights key…
Spencer Kaiboom on Building Pollen and Revolutionizing Retail
Hear how Pollen is revolutionizing the retail industry by integrating technology to create efficiencies among existing middle-mile companies.…
Getting Authentic about Brand Authenticity
In recent years, the language of 'sustainability' has been co-opted by some brands in order to make themselves relevant.
Exploring the Next Frontier of Retail
Welcome to the world of loyalty marketing, where data drives decisions and personalization is key. In this episode,…
The Great DMP Misfire: Redefining Success in Retail Advertising
Rewind to the early days of the internet, when cookies—those little crumbs of code embedded in browsers that…
Unpacking the Psychology of Snacking
The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the…
Unpacking Transparency & Trust in Today’s AI Models
What happens when you lead with trust? Unravel the mysteries of AI as we enter the world of…
Customerland Ep 11: Accelerating into Retail Media Networks
Amperity is, at its core, a CDP. But as I suspected, and as Matt Hallett, their head of…
Passikoff: What’s So Good About Brand Innovation?
If you, like Steve Jobs, want to “put a ding in the universe,” think innovation. That’s the way…
The Penultimate Guide to Retail Brand Authenticity
As a marketer, how important is brand authenticity to consumers? TLDR:Brand authenticity is a crucial factor in influencing…
Customerland EP 6 – Achieving Peak Personalization
Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
Customerland Ep 7 – Innovating in Retail Managed Services
Mike Tippets is VP of Enterprise Marketing at Hughes Network Systems. We had the pleasure of meeting with…
Retail Trends to Watch during 2023 Sector Revamp
Jana Boone, SVP of Marketing at Bottle Rocket delves into the key trends which will shape the retail…
Omnichannel is Hard … but it is Doable!
Sara Richter is Emarsys‘ CMO and, as such, has a lot to say about how to – and how…
Retail Recommendation Engine Essentials
What is a product discovery engine anyway? Think about that for a minute. Is it cross sells and…
How to Recession-Proof Your Customers
It’s about keeping your closest customers even closer. Most of my week last week was spent at the…
12 Trends in Ecommerce for 2023 & Beyond
Today’s consumers have more options than ever. As these consumers become increasingly diverse and seek a customized, convenient…
The Five Rules of Ethical AI
The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
Retail predictions 2022 – Who got it right.
To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
Separating Fact from Hype in the Retail Media Network Windstorm
Retail Media Networks are all over the news lately – and for good reason. But is the time…
New Customer Behaviours and Upcoming Trends in the Retail Industry
The retail industry is currently undergoing enormous changes. Many factors play a role, the biggest one being the steady implementation of new technology.
Level Up Your Sales Reps’ Performance With Conversation Intelligence
With AI-powered conversation intelligence technology, sales professionals can access real-time insights and coaching to improve their sales performance without sacrificing the personalized experiences customers crave.
Harnessing Social Commerce: The Wild West of E-Commerce
Social shopping journeys haven’t benefited from the 30 years of optimization, and this is evident in what consumers experience.
How Brands Can Connect with the Hybrid Shopper
Hybrid shoppers are a valued customer to CPGs, because this profile ultimately engages more with brands than most other groups.
Retail Relationshipping: Who’s “Besting” the Competition?
If you study these retailers, you also find that they are keenly focused on forging relationships with their customers.
Crossing Borders: Growing Ecommerce in South Korea
Do you need a local entity to conduct e-Commerce business in South Korea?
3 Ways to Blend the In-store and Online Shopping Experience for Retail Success
The lines between online and in-store experiences aren’t just blurring, they are blending.
The Five Zeros Reshaping Stores
Consumers now demand much more than value and convenience—and tolerate fewer shortfalls.
Passikoff: Maybe Your USP Could Use Some Caffeine
If you can engage consumers in a meaningful way, it’ll jolt something in them and have them behaving more positively toward your brand.
Highlights from the NielsenIQ Retail and Consumer Outlook
On the heels of the release of the NielsenIQ E-commerce Snapshot Report, we sat down with Harvey Ma,…
Fit for the Future of Retail
We sat down recently with Abhishek Gupta, who is Chief Customer officer at CleverTap. And if you’re not…
How Solving a 65% Inventory Accuracy Rate Can Make You a Retail Hero
"In 1974 we figured out how to put a barcode on a product and here we are half a century later managing inventory the same way."
Retail Returns are the Elephant in the Room
73% of returns are due to a retailer-controlled action or inaction.
Qvalon: Ensuring Retail Operational Excellence
How much money is lost every year to in-store operational inefficiencies?
Passikoff: Your Holiday Shopping Run-Down
Black Friday and Christmas shopping are becoming more like going to see Santa or the Thanksgiving Day parade. Nice to do, but not necessary to do.
Passikoff: The Donut Theory of Branding
You have to watch values. They don't so much as sneak up on your category as much as pounce.
Passikoff: Market Research Has to Earn It’s Place at the Table
Run-of-the-mill mid-20th Century market research is a superb rear view mirror, but a crummy windshield.
Passikoff: Victoria’s Secret is a Study in Market Tone-Deafness
Victoria’s Secret brand loyalty is down. The brand needs a new flight path for the evolving retail atmosphere, or it will continue to pay the price.
How Can Brands Embrace the New LGBTQ+ness?
It's worth asking: what are, truly, the queerest places on the internet? And because Pride is becoming increasingly corporate, how can brands foster safe spaces for the LGBTQ+ community?
CRMC & TheCustomer: Sue Lee, Estee Lauder North America
In this Conversation with TheCustomer, Devon Wylie and I sit down with Sue Lee, Executive Director, Corporate CRM & Consumer Analytics for North America at Estee Lauder.
5 Loyalty Lessons From the GameStop Stock Surge
Companies that want to invest in loyalty should never lose sight of what their business means to their customers. And they should revisit that meaning, regularly.
Passikoff – What Does Customer Loyalty Look Like in 2021?
Loyalty has changed but it has not vanished. It has been transmuted through changes by consumers born hotwired to the internet.
Passikoff: Black Friday is Getting a Little Grey
Tracking indicates Black Friday shopping has decreased over the past 10 years, replaced, pre-pandemic, by the rest of the year (with one in three consumers reporting shopping online at least daily)