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5 B2B Marketing Trends And Tactics For 2023

Here are the top B2B marketing trends that are shaping B2B marketing in 2023. Go through them carefully to prepare your business marketing strategy this year.

If you own a B2B business, it’s important to know the most important B2B marketing trends for 2023 to ace your marketing campaigns this year. And if you’re looking for these trends, you’ve landed at the right spot. 

So, without further ado, let’s take a look at some of the trends that you should be tapping into to get ahead of your competitors this year.

Here are the top B2B marketing trends you should be adopting this year.

B2B marketing is far more complicated than B2C marketing. The reason is that there are numerous stakeholders involved in a single purchase decision. And that’s why account-based marketing is picking up fast.

To get in on this trend, you should start dividing all the leads in your lead gen platform into separate accounts. Then, reach out to each of these accounts with relevant content and engage them to move them toward conversion.

The best part here is that even MSMEs in the B2B industry can leverage email marketing to implement account-based marketing by using SMB email marketing tools. 

2. Video Marketing to Tell Brand Stories

Brand storytelling is quickly becoming an important way to promote B2B businesses. And videos are leading the content show from the forefront. In fact, 70% of non-video marketers say they’ll start video marketing in 2023. 

Image via Wyzowl

And more importantly, video viewers are more than happy to watch videos over other forms of content. In fact, 73% of viewers say that they prefer watching a short video to understand a product. Additionally, 88% of people say that they’ve been convinced to buy a product or service by watching its video. 

And while B2B businesses have forever relied on B2B-only platforms like LinkedIn or email, they’re quickly realizing that there are other channels to be tapped, such as Facebook. You can get in on this trend by leveraging best 4K video editing software and start creating videos to tell your brand story. You can then distribute these videos using social media scheduling tools. 

3. AI-Powered Marketing Campaigns 

Unless you’re living under a rock, you must know about the AI-powered juggernaut ChatGPT that has taken the world by storm. It’s become so popular that it accumulated over 100 million users in just two months of its launch. In fact, Microsoft’s Bing has also added ChatGPT to its search options. 

But the applications of AI are not just limited to written content. In fact, there are brands looking to use AI for creative applications too. There are numerous AI-powered solutions ranging from chatbots and image producers to video creation tools and marketing automation tools. 

Considering the scale at which ChatGPT is being used, it’s safe to say that numerous B2B marketers are already leveraging AI chatbot solutions to grow their businesses. 

You can jump on the bandwagon too by using tools like Jasper, Synthesia, Fotor, and more. Using them, you can speed up your processes and launch powerful marketing campaigns. 

4. Strategic Partnerships Will Become Important

Sure, there’s always going to be competition in the market. But businesses are quickly realizing that a lot can be achieved when you work collaboratively. This is where strategic partnerships’ importance comes into the picture. 

B2B businesses can partner with others in similar industries to deliver better quality products and services. Such collaborations can also be a great way to drive business growth as both businesses would support each other.

What’s more?

By building strategic relationships, you can win more business too. For instance, you can launch referral or affiliate programs and request your clients to refer other businesses to you. This can be a great way to get more clients and grow your business. 

5. Podcasts Will Become More Mainstream

Podcasts have been around for a while now. But they’ve started making waves now. In fact, the number of podcast listeners in the USA is expected to grow to 131.2 million in 2023 from 125 million last year. And this number is only going to go up in the coming years. 

Image via Insider Intelligence

Considering such a huge audience, podcasting presents a great opportunity for B2B businesses to promote themselves. Here are some ways through which you can promote your business:

  • Create a podcast
  • Create a video podcast and upload it on YouTube
  • Become a guest on another podcast
  • Sponsor other podcasts

This way, you’ll be able to get your brand out there and also set yourself up as an authority in the industry. And that’s exactly what you need to drive up your sales. 


Now that you know the latest B2B marketing trends for 2023, it’s time to start adopting these trends and making the most of them. By getting a head start on these, you can ensure that your business is well ahead of its competitors.

From leveraging AI to creating videos and podcasts, there’s a lot that B2B businesses can do to grow. So, go ahead and start using these trends to your advantage.

Have any questions about these trends? Ask them in the comments section below.

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