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Winning the Modern Content Wars
A few months ago in this space, I shared the idea that there’s more to content marketing than…
Shopping Reinvented: The Data-Driven Smart Cart Revolution is Here
I recently had a conversation with Yaniv Zuckerman from Cust2Mate about the transformative impact of technology on retail…
The Perils of Data Onboarding: Why Quality Beats Quantity Every Time
Thriving in times of change means embracing it. To succeed in today’s hyper-dynamic environment, marketers must adopt key strategies…
Closing the Personalization Gap in the Media Industry
Why traditional media companies should be prioritizing personalized content catered to consumer needs
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
The Penultimate Guide to Retail Brand Authenticity
As a marketer, how important is brand authenticity to consumers? TLDR:Brand authenticity is a crucial factor in influencing…
Beyond Demographics: The Latino/Latinx/Latine Debate
Not a day goes by when a client doesn’t ask us to opinionate about whether they should use…
Customer Touchpoint vs. Customer Journey
Focusing on journeys rather than touchpoints demands a cultural shift from your business. It involves putting customers’ requirements and preferences first.
Data Driven: 84.51° Unlocks the Who, What Where & Why of Omnichannel
We recently got to chat with Alex Trott to explore how Kroger works its data magic. We unpacked…
Passikoff: Brand Exnovators
Here’s my “Word of the Day.” Exnovation. I used a thesaurus to find it. “Exnovation” has been described as…
Personalizing Loyalty: The TRIFFT Way to Forge Community & Retention
Ever wondered what it takes to cultivate a loyal customer base that feels more like a community? Jakub…
QuickTake – the Week in Customer Engagement 4/1/24 edition.
In the fast-evolving landscape of customer engagement, the last two weeks have been particularly rich in developments and…
Breaking Away from Traditional CX Metrics for Enhanced Engagement
In this episode, we discuss the current and future state of Customer Experience (CX) with Dave Norton, Founder…
Unlocking Loyalty: The Unseen Power of Travel Rewards in Membership Engagement
In the ever-evolving landscape of customer engagement and loyalty, one constant remains: the quest for organizations to create…
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
QuickTake – the Week in Customer Engagement
Recent financial injections and strategic shifts offer a clear indication of the sector’s priorities and trajectory. The convergence…
AI at the Heart of Enterprise Communication
In this episode of Customerland, we sit down with Josh Feast, CEO and co-founder of Cogito, to discuss the…
Passikoff: Brand Color Wars
If I say the name, “Louboutin,” what do think of? Shoes with red soles, right? How about “Post-Its”?…
QuickTake – The Week in CX
Here’s a roundup of the latest major news items from around the world of CX. This past week…
Deep Dive into the Consumer Motivations that Drive Sales
Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future…
Crafting a Data Defense in the Age of AI
In our latest episode, we delve into the important aspects of AI security, focusing on how orchestration platforms…
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
Embracing Diversity in Television: A Call for Authentic Representation
Television has always been a powerful medium for storytelling, but recent data from Horowitz’s FOCUS Black: State of Media,…
Elevating Customer Success with IoT
Explore the advancements in IoT and the importance of customer satisfaction with Danny Keough, the global head of…
The Good News and the Bad News about AI
Which do you want first? Research tells us that depends. On whether you’re the giver or receiver of…
4 Ways AI Can Be Leveraged in Automotive Aftermarket Today
We are witnessing a transformative era similar to what we felt when the internet emerged, and how we…
Omnichannel Hybrid Retail: Five Steps to a Competitive Edge
Retailers that can connect their personnel and retail stores to digital commerce in real time can significantly increase conversion rates. And although technology is crucial, employees still matter the most.
A Smarter Approach to Digital Customer Conversations
A conversation with KNOWBL’s CEO and Co-founder, Jay Wolcott In this episode, we sit down with Jay Walcott…
Disrupting UX design with data intelligence
We live in an increasingly data-rich world. Recent studies from market intelligence firm International Data Corporation predict that…
There’s More to Content Marketing Than Content
Content has a co-king. “Content is king” has been an accepted axiom for so long that few of…
Transforming Retail Strategies Through Generative AI
Join us for an insightful conversation with Matt Hopkins from Board International as we discuss the evolving landscape of retail…
Travel Loyalty in an Age of Value
iSeatz 2024 Loyalty Trends Report: What consumers value most in their loyalty program is saving money on travel.…
“I want to thank me!” – What Brands Should Learn from LGBTQIA+ Consumers
At the 75th annual Emmy Awards, Niecy Nash-Betts delivered a remarkable acceptance speech for best supporting actress in a limited…
Fostering a Culture of Gratitude: The Strategic Advantage
Why the focus right now on employee experience? Why should a company, right now of all times, be…
Passikoff: Brand Loyalty Kicks High
There was a great marketer who said the secret of his success was, “Don’t give people what they…
Building a Brand That Lasts: The Strategies of the Most Valued Companies on Earth
Building a brand that stands the test of time is no easy feat. Success requires a strategic combination…
How SMBs Can Enhance Customer Experience Through Strategic AI
“AI is ramping up the customer experience by creating personalized content by leveraging data-driven insights and adaptive algorithms.”…
When to Upgrade Your Retail Technology
From our ongoing discussions with both retail technology providers and users, here are some of the top considerations…
Influencers, Celebrities & Investments
In the world of fame and fortune, some celebrities go beyond the spotlight, strategically building wealth through diverse…
Turning Customer Service Hurdles into Loyalty Wins
Eric Carrasquilla, EVP and Division President of Customer Experience Solutions at CSG, shares insights into improving customer service.…
Loyalty Reimagined (Pt 1)
A Blueprint for Active Customer Engagement in Today’s Market Alone we can do so little; together we can…
Podcasts, Social Learning, and Marketing
Plenty of ink has been spilled about the corrosive effects social media has had on culture and society.…
Mastering the New Dance of Consumer Expectations
Ever wondered why the pull of your favorite brand is so strong, or why some products seem to…
Product Search Matters More for CX – Here’s Proof
As AI becomes more powerful, retail and ecommerce—like many industries—are looking for the best ways to leverage it.…
The Insider’s Scoop on CES 2024: Walking and Talking with Marketers
CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around…
4 CX Trends for 2024: Your Guide to Navigating the Year Ahead
For many CX professionals, leaving 2023 behind comes with a sigh of relief. The increase in customer expectations…
Harnessing the Power of AI to Transform Team Productivity
In this episode, we’ll be talking with Lauren Kennedy from Glean about the company’s AI-powered search engine and…
Passikoff: Attack of the Loyalty Juggernauts
Consumers – you and me – make 35,000 choices a day. One every 2.5 seconds. Depending on category…
Entertainment, Media & Technology Trends to Watch in 2024:
As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology…
Advanced Employee Experience: Rethinking Recognition
Progressive employee experience hinges on creating a culture where acknowledgment is as natural as complaining about Mondays. In…