Browsing Category
Customer Innovation
23 posts
Personalizing Loyalty: The TRIFFT Way to Forge Community & Retention
Ever wondered what it takes to cultivate a loyal customer base that feels more like a community? Jakub…
QuickTake – the Week in Customer Engagement
Recent financial injections and strategic shifts offer a clear indication of the sector’s priorities and trajectory. The convergence…
Spencer Kaiboom on Building Pollen and Revolutionizing Retail
Hear how Pollen is revolutionizing the retail industry by integrating technology to create efficiencies among existing middle-mile companies.…
Passikoff: What’s So Good About Brand Innovation?
If you, like Steve Jobs, want to “put a ding in the universe,” think innovation. That’s the way…
Experience 2.0 – Designing for Emotional Presence
We must now ask, what’s the next chapter of experiential design that can facilitate and deepen emotional presence? How do we unlearn our unconscious biases in order to design for what we need?
Complete Guide to Customer Lifetime Value in 2022
CLV is the metric to understand where to invest in your business for long-term success. In fact, if you want to remain a viable company over the long term, you must make it a focus area.
The Metaverse Begins
Though the metaverse is in its infancy, brands are racing to be part of the action. Sneaker brands seem to have the jump on the rest, with exclusive metaverse drops and NFT collabs.
Product-led Growth Means Changing Your Whole Business
PLG companies can rapidly innovate with their products to better match their customers’ needs and therefore win in the market.
Passikoff: Brand Innovation is a Really Big Deal
When new brands do show up in our innovation survey it’s a big deal. A really big deal. Consumers’ views of innovation have become bigger deals these days because innovation has a very definite half-life.
Digital Transformation Requires Moral Leadership
Digital transformation can create a knowledge gap between the person who deploys the technology and the person who uses it or experiences the consequences of it.
Consumer-Facing Companies Must Take Leaps, Not Steps
You must change at least as rapidly and profoundly as the shoppers you serve.
Stuzo’s Measured Approach Pays Off: A conversation with Gunter Pfau
Stuzo has spent the last 9 years quietly building technologies and customer relationships that seem to have suddenly thrust the company into something of a spotlight.
What Customer Data Should You Be Paying Attention To?
With all the nomenclatures for types of customer data floating around, are marketers getting hung up on the wrong thing?
Apocalypse Chow? How Innovation is Providing Hope for the Restaurant Industry
There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries.
How FreedomPay Became a 20-Year Overnight Success
FreedomPay didn't just don't show up with a checkbook and was suddenly operating with this kind of complexity at this kind of scale.
Guidance Through the New Customer Landscape
The CxO Report: The Road to Customerization is a compiled series of conversations we had with C-level leaders about their trials and victories as they forge new pathways into customer engagement.
Our Top Customer Engagement Reads from 2019
Although we've only been in official existence for 5 months, we've already covered a lot of important ground. In case you missed any of it, here are the top 5 articles we published this past year.
The Role of the CMO is Being Eroded
This year, McDonald’s, Coca-Cola and Johnson & Johnson have all got rid of the CMO positions to spread duties across a number of roles or bring in a chief growth officer or chief customer officer.
How Starbucks Is Using AI to Nurture Humanity
Deep Brew is the company's artificial intelligence (AI) program, and according to their CEO, it's all about "nurturing humanity".
TheCustomer Podcast: Jillian Dimoff & Robert Passikoff (PART 2) – Customer Love
We take a crack at evaluating some well-known brands on the basis of how well they love their customers - as opposed to how well customers love them.
The Human Element Takes Center Stage
There’s a revolution happening in marketing, and it’s a human-centric one.
Transitioning from CIO to CxO
As companies bear down on customer experience as a key differentiator, they are carving out a new CxO role.
Customer Needs Should Drive Innovation
Entrepreneurs debate whether innovation comes from technology breakthroughs or customer needs. In both cases, it’s the wrong argument.