Browsing Category
Customer Innovation
20 posts
Passikoff: What’s So Good About Brand Innovation?
If you, like Steve Jobs, want to “put a ding in the universe,” think innovation. That’s the way…
Experience 2.0 – Designing for Emotional Presence
We must now ask, what’s the next chapter of experiential design that can facilitate and deepen emotional presence? How do we unlearn our unconscious biases in order to design for what we need?
Complete Guide to Customer Lifetime Value in 2022
CLV is the metric to understand where to invest in your business for long-term success. In fact, if you want to remain a viable company over the long term, you must make it a focus area.
The Metaverse Begins
Though the metaverse is in its infancy, brands are racing to be part of the action. Sneaker brands seem to have the jump on the rest, with exclusive metaverse drops and NFT collabs.
Product-led Growth Means Changing Your Whole Business
PLG companies can rapidly innovate with their products to better match their customers’ needs and therefore win in the market.
Passikoff: Brand Innovation is a Really Big Deal
When new brands do show up in our innovation survey it’s a big deal. A really big deal. Consumers’ views of innovation have become bigger deals these days because innovation has a very definite half-life.
Digital Transformation Requires Moral Leadership
Digital transformation can create a knowledge gap between the person who deploys the technology and the person who uses it or experiences the consequences of it.
Consumer-Facing Companies Must Take Leaps, Not Steps
You must change at least as rapidly and profoundly as the shoppers you serve.
Stuzo’s Measured Approach Pays Off: A conversation with Gunter Pfau
Stuzo has spent the last 9 years quietly building technologies and customer relationships that seem to have suddenly thrust the company into something of a spotlight.
What Customer Data Should You Be Paying Attention To?
With all the nomenclatures for types of customer data floating around, are marketers getting hung up on the wrong thing?