The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
There’s More to Content Marketing Than Content
Content has a co-king. “Content is king” has been an accepted axiom for so long that few of…
Podcasts, Social Learning, and Marketing
Plenty of ink has been spilled about the corrosive effects social media has had on culture and society.…
The Marketing Year in Review
We covered a lot of ground since my first column back in February. That’s not surprising given the…
How Long Should Your Marketing Copy Be?
Should your online marketing copy be long or short? Yes! You’ll find no shortage of perspectives when searching…
AI is the Answer to All Your Marketing Needs
If that title sounds like the “hallucination” of a popular generative AI engine, you may have guessed where…
Listening is a Misunderstood Part of Marketing
Actions speak louder than words, which is why “listening” to what your prospects and clients do can be…
Marketing is Not the Same as Medicine
I read something recently about “the doctor method” of positioning yourself as an expert. If I understand it…
Using Motivation, Message, and Metrics to Create Marketing Muscle
I’ve been out on the podcast and radio show circuit for the past few months supporting my book.…
Marketing Doesn’t End When You Think it Does
If marketing starts when you click “publish” on a piece of content, “send” on a new email, or…
Creating Content That Improves Your Marketing
In my most recent article, we talked about how to update your website in ways that will make your marketing…
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
AI-Powered Marketing Requires Your Prompt Attention
Somewhere between the “greatest thing since sliced bread” hype and the doomsday scenarios where we all wind up…
Less Data, More B2B Marketing Muscle
As I kick off my new column here with The Customer. Each month I hope to offer you…