Each touchpoint should move the customer into a more personalized relationship with a brand, building trust, loyalty, and intrigue.
Empathy mapping can help organizations shape how they target, engage, and interact with customers.
When entire economies get shut down and people around the world have to suddenly and drastically alter their everyday habits, its genuinely appropriate to say that consumer behavior is changing.
When creating gamified experiences to drive behaviors, the rewards strategy really REALLY matters.
Not to get sentimental about things, but when it comes to the marriage of psychology and economics, loss aversion is perhaps their favorite offspring. The concept is simple, but powerful: We hate losing more than we enjoy winning.
In this episode of “Conversations with TheCustomer“, Paula Thomas talks about where the most innovative approaches in loyalty are coming from, how some of those approaches are winning customer loyalty
Fully-permissioned customer data has its roots in conversational, gamified exchanges and its utility extends WAY beyond traditionally-sourced customer data.
Gamification is a framework of dynamic customer experiences that provides brands with the ability to build nuanced and goal-oriented customer journeys.
How can gamification - and live-gaming in particular - affect retail marketing thinking, budgets, and technologies?