Browsing Category
CX
190 posts
Provide the Personalization Customers Actually Want
The personalization that consumers want probably differs from what most CX leaders expect consumers to want. Today’s consumers…
Customerland Ep 10 – Enterprise Opportunities in Generative AI
Peter van der Putten is Director of Pega’s AI lab – which essentially means that he’s in charge of all…
CX Tips from the Feds
Two professional CX experts offer advice for other practitioners across the ranks. Top-notch customer experience does not happen…
Customerland Ep 9: What Does Optimized CX Really Look Like?
Nicole Kyle is Managing Director and co-founder of CMP Research, the Customer Management Practice’s dedicated independent insights and research…
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
Customerland EP 6 – Achieving Peak Personalization
Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
Solving CX by Starting with Customer Expectations
For the record I have no problem with NPS. I want to get that out of the way right…
Customerland EP 5 – At the Intersection of CX & EX
Know what one of the main factors behind an effective CX effort is? (Hint: it’s EX) Know what…
Swipe Right: How to Build the Best User Experience
Identifying the best user experience in software design involves a combination of focused outcomes, innovative thinking, and the…
Passikoff: The One Reason Why Disney Won
Brands better able to meet consumer expectations are six times more likely to have consumers think better of…
