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Analytics
6 posts
Data Driven: 84.51° Unlocks the Who, What Where & Why of Omnichannel
We recently got to chat with Alex Trott to explore how Kroger works its data magic. We unpacked…
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
MaxDiff vs Conjoint Analysis: Which Should I Use?
Each has a unique approach and output that can be beneficial depending upon your use case.
How Real-Time Analytics Creates Operational Intelligence and the Future of Data-Driven Decision-Making
When it comes to gathering and using data to improve their operations, most companies still use batch-based data warehouses to crunch datasets weeks or months after the fact.
Winning the Analytics Battle in a New Decade of MarTech
Navigating the world of data and analytics in the quest to win consumer attention has become a daily undertaking for marketers.