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Culture
20 posts
Beyond Demographics: The Latino/Latinx/Latine Debate
Not a day goes by when a client doesn’t ask us to opinionate about whether they should use…
Getting Authentic about Brand Authenticity
In recent years, the language of 'sustainability' has been co-opted by some brands in order to make themselves relevant.
The Archive Is Our Biggest Asset
From albums and fashion campaigns, to social media pages and editorial projects, we’ve decided to take a closer look at our culture’s turn to the archive.
Why the Pumpkin Spice Bubble Hasn’t Burst Yet (and Why We Should Worry if it Does)
If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer –hopefully never.
Customerland Ep 14 – Unlocking Exceptional Customer Experience
What happens when you prioritize company culture and employee experience above all else? Join us as we dive…
Customerland EP 13 – Things You Learn Along the Way – with Chris Brogan
At one point in time Chris Brogan had a pretty big corner on the internet. He was one…
Gen Z’s Expansive Views on Gender and Sexuality Are a Call to Action for Brands
Gen Z is excited to shift the conversations that brands, advertisers, and marketers are having about how to…
As We Celebrate Black History, Let’s Lift Up Black American Contributions
Black History Month is a time to recognize the contributions of Black historical figures. It’s also an important…
How UX Design Can Help Brands Thrive in the Metaverse
User experience (UX) designers will play a major role in making consumers feel comfortable with the metaverse. That…
12 Trends in Ecommerce for 2023 & Beyond
Today’s consumers have more options than ever. As these consumers become increasingly diverse and seek a customized, convenient…
Is Nothing Sacred? Why Branded Bowl Games Rub Us the Wrong Way
The college football bowl season promises an ever-growing slate of games with corporate logos on them, held in…
How Not to Train Your AI
“A cat and a dog pooping on a book that is pink.” Sure, maybe it wasn’t the best…
Experience 2.0 – Designing for Emotional Presence
We must now ask, what’s the next chapter of experiential design that can facilitate and deepen emotional presence? How do we unlearn our unconscious biases in order to design for what we need?
Passikoff: The Celebrity Made Me Do It
Brands think that kind of co-branding (products/service + celebrity) is synergistic, but it’s also dangerous.
Metaverse: A Virtual Universe with Very Real Opportunities
The Metaverse, the digital world’s Next Big Promise, is being seen as a parallel “3D virtual world” where each human being gets to own an avatar as an identity.
“Get Messy”: Gen Z Insights with New Moon
"Gen Z is much more experimental, they're much more messy, more chaotic, more emotional [on social channels]."
Digital Nativism: A Diagnostic Manual
Understanding digital native behavior is the key to better marketing.
The Future of Experiential Marketing
Virtual experiences are definitely here to stay, and no doubt will be a huge part of 2022. But it's not about the livestream anymore, it's about the metaverse.
The Metaverse Begins
Though the metaverse is in its infancy, brands are racing to be part of the action. Sneaker brands seem to have the jump on the rest, with exclusive metaverse drops and NFT collabs.
Who’s Buying the Victoria’s Secret Rebrand?
Is it too-little, too-late for Victoria’s Secret rebrand? It feels like Victoria’s Secret has been falling out of…