Browsing Category
Disruption
18 posts
Open Banking and the Future of Rewards
Ever wondered how the world of open banking is revolutionizing rewards and incentives? Join me and open banking…
Creating Sustainable Loyalty in the Age of Climate Consciousness
Can sustainable customer loyalty truly exist in the airline industry? Join us for a captivating conversation with a…
Customerland Ep 12: How to Grow Your Business Like a Weed
What is it about some business that seem to transcend the “normal” trajectory of growth and end up…
Cutting Through the Metaverse Hype
The barriers to mainstream metaverse adoption and the key opportunities and challenges it presents. The metaverse is an…
Augmented Reality- What Marketers Need to Know Now
Marketers need to come to grips with the fast evolving digital world – augmented reality, virtual reality, mixed…
Four Trends Challenging Brands in the Evolving Digital Marketing Ecosystem
It seems that every day we witness the emergence of new disruptive forces that challenge our personal, economic,…
The Metaverse Begins
Though the metaverse is in its infancy, brands are racing to be part of the action. Sneaker brands seem to have the jump on the rest, with exclusive metaverse drops and NFT collabs.
5 Ways Embedded Finance Will Change the Future
One of the most notable examples of digitization is in the fintech sector, and particularly how traditional businesses are engaging finance on an entirely new level by integrating financial mechanisms into their overall business plan.
Athletes as Influencers – Fans as Investors
Compensating college athletes was the norm up until the late 1940’s at which point the NCAA restricted payments to athletes.
Paradigm Shifts and Provocations: A Guide to Culture in Chaos
2020 has shifted culture as we know it, defining the 21st century's version of the Roaring ’20s, and marketers must adapt to the new ways consumers are engaging with their own wants and needs.
The Brand Switching Scramble: Chaos is Breeding Lots of Opportunity
Facilitated by an unprepared supply chain, store closures, and economic turmoil, the scale of brand switching in 2020 has been extraordinary.
Branding in the Age of Coronavirus Scarcity Part 2: New Research Methods to Make Brands Less Vulnerable
In light of the massive marketing environment shift, market research methodologies are changing rapidly to accommodate COVID-19 limitations.
Branding in the Coronavirus Age of Scarcity: 5 Predictions that Will Change Marketing
What happens when its increasingly difficult (or inconvenient) to get your favorite item, as now with the sudden market situation due to Coronavirus?
What Customer Data Should You Be Paying Attention To?
With all the nomenclatures for types of customer data floating around, are marketers getting hung up on the wrong thing?
Coronavirus and Your Brand Strategy
Robert Passikoff, in addition to being a good friend of TheCustomer, is something of a sage in matters of brand affinity and the history thereof. His take - and advice - on how brands need to manage through the current coronavirus crisis is much-needed perspective right now.
Guidance Through the New Customer Landscape
The CxO Report: The Road to Customerization is a compiled series of conversations we had with C-level leaders about their trials and victories as they forge new pathways into customer engagement.
To Survive Disruption, Build A Digital Technology Foundation
Without a digital transformation strategy and the technology to support it, the odds of surviving a disruption of this magnitude are frighteningly low.
What’s Really Disrupting Business? It’s Not Technology
Technology doesn't drive business disruption—customers do. In a new book, marketing professor Thales Teixeira argues that successful disruptors are faster to spot and serve emerging customer needs than larger competitors.