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Data Privacy
127 posts
Crafting a Data Defense in the Age of AI
In our latest episode, we delve into the important aspects of AI security, focusing on how orchestration platforms…
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
Keeping Your Marketing Strategy Ahead of Regulatory Curves
Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton…
Navigating Ethics and AI in Business
Peter van der Putten, Director of PEGA’s AI Lab sheds light on how companies can balance the interests…
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising
Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
Data Security and Privacy can be a Key ESG Opportunity
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
How to Help Your Data Teams Put Data Privacy First
It’s clear that while the principles of data privacy by design have been around for many years, the…