Browsing Category
Data Privacy
129 posts
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
Crafting a Data Defense in the Age of AI
In our latest episode, we delve into the important aspects of AI security, focusing on how orchestration platforms…
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
Keeping Your Marketing Strategy Ahead of Regulatory Curves
Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton…
Navigating Ethics and AI in Business
Peter van der Putten, Director of PEGA’s AI Lab sheds light on how companies can balance the interests…
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising
Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
Data Security and Privacy can be a Key ESG Opportunity
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
How to Help Your Data Teams Put Data Privacy First
It’s clear that while the principles of data privacy by design have been around for many years, the…
Amazon’s Alexa? Google’s Nest? What’s The Value of This Technology?
Recent news articles are telling us that the world of the voice assistant is struggling – with the…
Addressing the Customer Experience Paradox
When it comes to the customer experience game, it’s always important to remember that the last best experience…
The Five Rules of Ethical AI
The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
Customer Data Practices Need A New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
Data Management Is Dead – Data Empowerment Has Emerged
It’s clear that these old approaches to Data Management simply cannot meet the needs of modern data teams.
Tokenisation and the Transformation of QSR
The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
Data Inclusion & Ethics: What You Should be Asking your Customers
A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means
The long foretold ‘cookiepocalypse’ has been delayed … again. Even so, marketers wanting to escape the ongoing uncertainty must take matters into their own hands.
The Importance of a Data Governance Roadmap
Building a DG roadmap requires an understanding of what needs to be done and how to do it.
When Data Privacy Became a Startup’s Nightmare
For many startup companies, the only hope lies in a data privacy law. Twitter Inc. recently took the…
Wiedemann: There is a Right Way to do Consumer Data Privacy
"From the brand perspective, my recommendation remains: full transparency, full control for the customer, and full effort to ensure security of data."
Overcoming the Coming Data Identity Challenges: A conversation with Charlie Swift, EVP of Adstra
"Ultimately, I go back to that idea that if you start with the individual then you can provide a light on what information you have of an individual...so that really makes it a lot easier to be compliant because the person is what's initiates the request to be compliant in a certain form."
Which Party Data is the Best Party Data? It turns out that’s the wrong question.
Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
The What, Why & How of Consented Data
To fully consent to data being collected, stored, and used in specific ways, customers have to trust that you’ll do as you say.
Data Sharing with Privacy: Potential and Limitations
Demystifying private data sharing to reap the full value of data.
How Will the Death of Third-Party Cookies Impact First and Zero-Party Data?
While first-party data requires visitors and consent, the difficulty with zero-party data is how you get your hands on it.
Inside the Coming Voice Profiling Revolution
When tech companies have further developed voice analysis software – and people have become increasingly reliant on voice devices – I expect the companies to begin widespread profiling and marketing based on voice data.
Data Privacy is a Culture, not a Challenge
To truly succeed, technology and cloud providers must understand that data privacy and trust is a cultural cornerstone…
Navigating the Potholes in Demographic Data ML Models
Biases snuck in from incorporating demographic details without the machine learning developer’s knowledge like in Amazon’s recruitment model.
How to Maximize the Value of Consumer Data
Earned Data - provided first hand by the consumer in a mutually beneficial value exchange that includes the permission to deploy it - is the best data. Marketers can only gain this type of data by first cultivating trust-based relationships with their customers.
The Business Case For Data Privacy
There is an opportunity - and a necessity - to achieve both the protection of fundamental rights like the right to privacy and business gains
The Business Case For Data Privacy
There is an opportunity - and a necessity - to achieve both the protection of fundamental rights like the right to privacy and business gains
What’s Changing With Push Notifications in iOS15 (and What to Do About It)
A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity.
Optimizing CX with Cloud-Based Digital Identity
Your CIAM system facilitates your customers’ trust in your brand. It’s a key interaction enabler.
What to Ask when Selecting an Audience Engagement Solutions Provider
Audience engagement mechanics should not only use existing customer data to recognize and personalize each individual engagement journey, they should also gather that Earned Data in real-time and adapt each repeat visit accordingly.
Solve Cookie Tracking With Loyalty
The data you collect has value well beyond personalization.
Moving from Big Data to Small & Wide Data
Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025.
Moving from Big Data to Small & Wide Data
Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025.
Do Consumers Really Want Control Over Their Data?
It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. This should serve to caution online advertisers of a few things: how they collect their data, how accurate it is, and how frequently it’s being used.
Flipping the Script on Customer Data: Dr. Don Vaughn of Invisibly
Invisibly just announced what might be the first fully scalable platform that lets consumers make money on their customer data. The platform, which is currently in beta, will match fully-permissioned customer data sources with brands.
Your Data Privacy: How Much Do People Know?
It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it.
Understanding How to Build an Earned Data Culture
Earned Data Culture looks at individuals, not an audience; micro audiences, not an entire audience. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer.
The Ethics of Data Analytics: The ‘Should We’ Question
Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.
Data Privacy Demands a Legit Data Protection Strategy
Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.
How to Glean User Insight While Respecting Personal Privacy
The first step in redesigning user analytics is acknowledging that the average privacy and security measures taken on sensitive information are neither private nor secure.
Why Agencies are Ditching Complacent Data Providers
Incoming bans on third-party cookies, driven by Google and Apple, have made many agencies more closely scrutinize the origins of any third-party data they might be using.
Data Leaks aren’t Breaches but they’re Still Screwing Users
Doesn't matter how the data got out -- the end result is the same.