Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
CDPs Can Make Email WAY More Effective
But do brands have the courage to send less email? Everyone talks about email personalization. And Customer Data Platforms…
The Science of Good Ideas
Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination?
The 2022 Guide to Email Marketing Effectiveness
Hansa has been working on email marketing for decades. The most important thing we’ve learned is, it’s not the email, it’s the customer.
How to Navigate Consumers’ Love/Hate Relationship with Email
Consumers have a love/hate relationship with email. If they love the brand, they love the email. And that’s where data-driven comes in.
Email Marketing: Enough with the Great Ideas
In email marketing, there is no shortage of good ideas. Problem is - how do you know which ones are good and which ones are great?