But do brands have the courage to send less email? Everyone talks about email personalization. And Customer Data Platforms…
Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination?
Hansa has been working on email marketing for decades. The most important thing we’ve learned is, it’s not the email, it’s the customer.
Consumers have a love/hate relationship with email. If they love the brand, they love the email. And that’s where data-driven comes in.
In email marketing, there is no shortage of good ideas. Problem is - how do you know which ones are good and which ones are great?