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email
12 posts
CDPs Can Make Email WAY More Effective
But do brands have the courage to send less email? Everyone talks about email personalization. And Customer Data Platforms…
Marketing Doesn’t End When You Think it Does
If marketing starts when you click “publish” on a piece of content, “send” on a new email, or…
Passikoff: Email Marketing for Fun and Profit. And Loyalty.
Email is not like duct tape. More is not necessarily better! It’s estimated professionals (no specific definition provided,…
Wiedemann: Immersive Email has Arrived
The direct mail/email to iMailer experience just makes it easier for your prospect to get to what they want to examine and purchase.
The 2022 Guide to Email Marketing Effectiveness
Hansa has been working on email marketing for decades. The most important thing we’ve learned is, it’s not the email, it’s the customer.
What’s Changing With Push Notifications in iOS15 (and What to Do About It)
A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity.
The Death Of Email Marketing (As We Know It) Is Coming This Fall
Apple is introducing a new Mail Privacy Protection with its iOS 15, iPadOS 15 and macOS Monterey updates coming this fall, which eliminates many of the email tracking and data gathering capabilities from email marketers.
Why Customer Personas?
The personas advantage: translating mountains of data into an intuitive, easy-to-use and actionable framework.
How to Navigate Consumers’ Love/Hate Relationship with Email
Consumers have a love/hate relationship with email. If they love the brand, they love the email. And that’s where data-driven comes in.
Email Marketing: Enough with the Great Ideas
In email marketing, there is no shortage of good ideas. Problem is - how do you know which ones are good and which ones are great?
Not Everyone Wants Your Email
Many customers register their email address, but don’t opt in for email marketing. This is surprisingly common, and is a mystery to email marketers.
Great. You signed up for email. Now what?
What happens after signup? A welcome message triggered upon signup is good, but what comes next is more important. The best brands consider these campaigns over time in a stream of communication.