Email is not like duct tape. More is not necessarily better! It’s estimated professionals (no specific definition provided,…
The direct mail/email to iMailer experience just makes it easier for your prospect to get to what they want to examine and purchase.
Hansa has been working on email marketing for decades. The most important thing we’ve learned is, it’s not the email, it’s the customer.
A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity.
Apple is introducing a new Mail Privacy Protection with its iOS 15, iPadOS 15 and macOS Monterey updates coming this fall, which eliminates many of the email tracking and data gathering capabilities from email marketers.
The personas advantage: translating mountains of data into an intuitive, easy-to-use and actionable framework.
Consumers have a love/hate relationship with email. If they love the brand, they love the email. And that’s where data-driven comes in.
In email marketing, there is no shortage of good ideas. Problem is - how do you know which ones are good and which ones are great?
Many customers register their email address, but don’t opt in for email marketing. This is surprisingly common, and is a mystery to email marketers.
What happens after signup? A welcome message triggered upon signup is good, but what comes next is more important. The best brands consider these campaigns over time in a stream of communication.