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Design Thinking
16 posts
Wrangling the Wild West of Digital Dashboards
“It’s complicated right now. Carmakers have invested in cutting-edge UI design without any boundaries or industry standards.” Are…
The Employee is Always Right
“The customer is king”, we’ve all heard it and know what it means. But a king is nothing…
Is the UX/UI Sky Really Falling?
Generative AI is all the buzz, the rage and for a lot of professions, it’s also the source…
Performance, User Empathy are the New Priorities
Performance is no longer an optional investment for companies looking to access diverse global markets and build customer…
How UX Design Can Help Brands Thrive in the Metaverse
User experience (UX) designers will play a major role in making consumers feel comfortable with the metaverse. That…
5 UX Trends to Watch in 2023
Digital experiences are more critical to business success than ever before. Due to the pandemic, the race to…
Experience 2.0 – Designing for Emotional Presence
We must now ask, what’s the next chapter of experiential design that can facilitate and deepen emotional presence? How do we unlearn our unconscious biases in order to design for what we need?
It’s Time for Design Thinking in Data Projects
Design thinking looks beyond traditional procedures and practices of logic-based problem-solving, to the perspective of those who use the product or service.
The Science of Good Ideas
Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination?
Empower Customer Obsession with Design-Thinking
D4D is a three-pronged concept and is about evoking positive emotion throughout the customer journey by going beyond customer expectations in delivering awesome product experiences.
Why & How to Keep UX Top of Mind at Your Organization
Good dessert can delight someone the same way that good UX can.
How Design Thinking Leads To Creativity
Design Thinking is not meant to be a solo event. Creativity happens best when others are involved.
How CMOs Can Manage Increased Demands with Fewer Resources
While marketing is taking the lead on many, if not most, transformational business initiatives, marketing leaders cannot work in a vacuum.
Tech Overload a Danger to Design Thinking Humanism
It is design thinking’s insistence on making empathy its point of departure that makes it so effective.
Designing Value into Your Membership Model
There is no one formula for designing a compelling membership offering. But membership should be more than a basic loyalty program. It must offer either exceptional rational value or deep emotional value.
Design Thinking is the Core of Disruptive Innovation
When design thinking principles are applied to innovation and strategy, the success rate for innovation significantly improves.