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Digital transformation
52 posts
Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
Digital Experiences Prevail, Even in Unexpected Industries
Before the COVID-19 pandemic, customers expected to walk into a physical location for many of their needs, whether…
Realizing the Value of Composable Architecture
Companies are moving to composable applications for performance and best-of-breed features, but without proper design they can be…
4 Digital Transformation Trends To Pay Attention To
The pandemic propelled many businesses to adopt digital technologies faster than ever before. While the immediate rush to…
What’s New in B2B Marketing for 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for…
Survey Finds Marketers Use Just 42% of Their Martech Stack
The 16 percentage point drop in overall martech utilization in the past two years can be attributed to a significant amount of overlap among marketing technology solutions.
Automation – A Trend or Ultimate Solution?
Amit Vohra shares his insights on how businesses should be leading change in the wake of digital transformation and the impact it has for both customer service provider and the end customer.
Digital Nativism: A Diagnostic Manual
Understanding digital native behavior is the key to better marketing.
How Will CX Adjust to Evolving Business Norms?
Now more than ever, the urgency to prioritize DX (digital transformation) is pushed to an existential challenge.
Overcoming Relationshipping Execution Challenges
In my consulting, I see how important Relationshipping is at the C Suite level and see the details one enterprise at a time - you could call that a view from 30,000 feet.