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Digital transformation
53 posts
The Retail Technology Imperatives for 2024
Companies who embrace these retail technology imperatives will set the benchmark for excellence in the years to come.…
Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
Digital Experiences Prevail, Even in Unexpected Industries
Before the COVID-19 pandemic, customers expected to walk into a physical location for many of their needs, whether…
Realizing the Value of Composable Architecture
Companies are moving to composable applications for performance and best-of-breed features, but without proper design they can be…
4 Digital Transformation Trends To Pay Attention To
The pandemic propelled many businesses to adopt digital technologies faster than ever before. While the immediate rush to…
What’s New in B2B Marketing for 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for…
Survey Finds Marketers Use Just 42% of Their Martech Stack
The 16 percentage point drop in overall martech utilization in the past two years can be attributed to a significant amount of overlap among marketing technology solutions.
Automation – A Trend or Ultimate Solution?
Amit Vohra shares his insights on how businesses should be leading change in the wake of digital transformation and the impact it has for both customer service provider and the end customer.
Digital Nativism: A Diagnostic Manual
Understanding digital native behavior is the key to better marketing.
How Will CX Adjust to Evolving Business Norms?
Now more than ever, the urgency to prioritize DX (digital transformation) is pushed to an existential challenge.
Overcoming Relationshipping Execution Challenges
In my consulting, I see how important Relationshipping is at the C Suite level and see the details one enterprise at a time - you could call that a view from 30,000 feet.
Are You Developing Real Connections With Your Customers?
With the consumer now firmly in charge, the new brand focus needs to be on customer centricity and brand personalization. With these profound changes what we are seeing is that Relationshipping is overtaking and replacing Marketing.
Q&A with Worldline’s Simone Lavicka
In today’s world, merchants, brands & consumers are inextricably linked leading to a growth in demand and confidence in ecommerce.
How Organizations can Boost Digital Transformation with a Data-Driven Culture
Many organizations fall into a common trap when approaching data and digital projects. They’ve not asked themselves two key questions, ‘Why are we doing this? And what exactly are we hoping to transform?’.
How to Put People at the Center of Digital Transformation
Going digital is imperative in the new reality, characterized by hyper-connection and an ever-increasing consumption of online products and services. Even so, many still struggle to understand and apply the concept of going digital in real life.
Digital Transformation Through Better Storytelling
Successful message delivery requires passionate and memorable storytelling. But what does that mean in practice?
How to Deal with Digital Transformation Fatigue
No matter where your organization is in its digital transformation journey, one common hurdle can slow or even stop your progress: change fatigue.
5 Ways Embedded Finance Will Change the Future
One of the most notable examples of digitization is in the fintech sector, and particularly how traditional businesses are engaging finance on an entirely new level by integrating financial mechanisms into their overall business plan.
How-to: Digital Transformation Across Silos
With all the ways digital innovation has enabled companies to remain productive during the pandemic, one of the most positive outcomes is improved collaboration across traditional business silos.
Opinion: What Happened to the Customer 360?
Gartner used to urge enterprises to embrace a 360-degree view of their customers. Now it's arguing the opposite.
Straightening the Path to Digital Transformation: Chris Kronenthal of FreedomPay
"I think they finally understood what those in the service industry understood, which is it's actually this horizontal journey."
Digital Transformation: How to Accelerate with Care
It wasn’t about budgets, it was about keeping the world going.
Forget Competitors, It’s Customers Who Hold the Aces
The report showed that in the past 12 months, almost half (44%) of America’s leading retail and hospitality merchants switched their efforts directly to better understanding the customer.
How CMOs Can Manage Increased Demands with Fewer Resources
While marketing is taking the lead on many, if not most, transformational business initiatives, marketing leaders cannot work in a vacuum.
Is Your Marketing Dashboard the Chevy Nova of Analytics?
Let’s make this simple. Anything that delivers “what” data, but not “why” insights is not doing its full job and should be discontinued.
7 Digital Transformation Leadership Sins
Digital transformation leadership strategies do not often match up with traditional IT leadership principles.
The Pandemic is Not Driving Digital Transformation
All the discussions about the increase in digital transformation are a result of companies reacting to the demands of your customer.
Digital transformation mistakes to avoid in 2021
If you’re too busy chasing down product gaps and escalations, you’ll create barriers to a successful digital transformation and will be vulnerable to an unforgiving market.
Digital Transformation: 9 Roles You Need on Your Team
Just 22 percent of IT and business leaders surveyed for a recent Harvard Business Review Analytic Services report rated their transformation strategies as very effective.
Data Governance for the 2020’s
Data governance should be a bridge that translates a strategic vision acknowledging the importance of data for the organization and codifying it into practices and guidelines that support operations, ensuring that products and services are delivered to customers.
Digital Transformation Requires Moral Leadership
Digital transformation can create a knowledge gap between the person who deploys the technology and the person who uses it or experiences the consequences of it.
The CMO and CIO are No Longer Strange Bedfellows
There is no one-size-fits-all approach to digital transformation. Each enterprise or organization must become acquainted with each of its customers as a 1:1-level relationship, which ensures differences in approach.
How to Combat Digital Transformation Fatigue
Digital transformation is really about people. But high levels of constant & rapid change could cause digital transformation fatigue.
Don’t Leave Your Enterprise Transformation to Chance
Don't leave change to chance. Transformational initiatives are enterprise initiatives and require a significant amount of bandwidth to be successful.
Consumer-Facing Companies Must Take Leaps, Not Steps
You must change at least as rapidly and profoundly as the shoppers you serve.
Fire Drills – Why Typical Responses to Corporate Debacles Don’t Actually Put Out Fires
In my career of pattern-spotting and righting corporations, there are key behaviors to look out for when trying to improve your company's success record for growth and change.
Digital Transformation: 3 Hard Truths
The path to successful digital transformation is far from straightforward, especially in the age of COVID-19. Consider these three often-overlooked realities, says Intel's CIO.
After 30 Years Fixing Doomed Enterprise Projects, This Is What I Found
I've now spent over thirty years in and out of roles that are about fixing what's broken in global businesses. From Fortune 500s to startups, I've seen it all. As I look back over my notes from these experiences, a number of very important things pop out.
5 Early Warning Signs Your Digital Transformation is Too Slow
How do you know if your business is falling behind on digital transformation? Here are five early warning signs.
Embracing the Impersonal Approach to Digital Customer Service
Businesses should consider the pros and cons of adopting digital customer service systems.
Digital transformation: 3 signs you need to pivot
How do you recognize when you need to address new goals or obligations for your digital transformation plans?
Helping Data Science to Deliver Better Business Value
Companies have begun putting resources into data science teams to lead the digital transformation journey to be at the highest point of their game.
Digital Customer Engagement for the New (Ab)normal
Why more with digital now COVID-19, aka Coronavirus, has literally and figuratively changed the meaning of the tech…
Digital transformation: What CIOs are accelerating during the pandemic
As the pandemic stretches on and companies get used to their new “normal,” many are thinking about how…
Digital transformation: 4 ways to plan for the post-pandemic normal
When I sat down to write this article, a follow-on to my previous article on common leadership oversights…
Digital Transformation: Time to Adjust – and Accelerate
As technologists and business strategists emerge from the immediate scramble of scaling up distributed workforces in response to the COVID-19 crisis, they're confronting the even more daunting task of adjusting digital transformation strategies
How Do You Create Customer Trust?
We asked a group of seasoned executives what it takes to create healthy, functional customer trust at enterprise levels and then we compiled and edited that conversation into what we’re calling the CxO Report Deep Dive: Trust and Transparency
Leading in a Time of Upheaval
What are you doing to get ready for the inevitable bounce-back? Michael Fisher offers some critical guidance for leaders during this time of crisis.
How FreedomPay Became a 20-Year Overnight Success
FreedomPay didn't just don't show up with a checkbook and was suddenly operating with this kind of complexity at this kind of scale.
Evaluating Your Martech Stack
There will come a time when your martech stack becomes stagnant, unless of course you have a plan to stay on top of evaluating it.