Closing the Personalization Gap in the Media Industry
Why traditional media companies should be prioritizing personalized content catered to consumer needs
Embracing Diversity in Television: A Call for Authentic Representation
Television has always been a powerful medium for storytelling, but recent data from Horowitz’s FOCUS Black: State of Media,…
Omnichannel Hybrid Retail: Five Steps to a Competitive Edge
Retailers that can connect their personnel and retail stores to digital commerce in real time can significantly increase conversion rates. And although technology is crucial, employees still matter the most.
Disrupting UX design with data intelligence
We live in an increasingly data-rich world. Recent studies from market intelligence firm International Data Corporation predict that…
How SMBs Can Enhance Customer Experience Through Strategic AI
“AI is ramping up the customer experience by creating personalized content by leveraging data-driven insights and adaptive algorithms.”…
Opportunities in AI & CX
Emerging technologies are changing preferences by making digital channels more effective when they‘re deployed. Good customer experience has…
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
Getting Authentic about Brand Authenticity
In recent years, the language of 'sustainability' has been co-opted by some brands in order to make themselves relevant.
How to Gamify Your Customer Engagement Strategy
Each touchpoint should move the customer into a more personalized relationship with a brand, building trust, loyalty, and intrigue.
The Archive Is Our Biggest Asset
From albums and fashion campaigns, to social media pages and editorial projects, we’ve decided to take a closer look at our culture’s turn to the archive.
The Acquisition Algorithm: A Formula for Better Customer Loyalty
Personalized loyalty has the potential to drive customer lifetime value (CLV) in a significant way, but to do…
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
How to Deliver (and Improve) the Connected Customer Experience
A connected customer experience delivers smart, contextual interactions across all touchpoints in the customer’s journey. Nowadays, the customer experience (CX)…
Voice Needs to be Part of the Digital CX – Not the Legacy Annoyance
Unless brands fully integrate voice into customer journeys, it’s hard to claim that they provide a fully joined-up customer experience.
How to Cultivate Loyalty with Consumers Who Aren’t Shopping Just on Price
For businesses that want to build loyalty it can be unwise to compete primarily on price. As economic…
The Great DMP Misfire: Redefining Success in Retail Advertising
Rewind to the early days of the internet, when cookies—those little crumbs of code embedded in browsers that…
Best Strategies Towards Customer Satisfaction
Happy customers not only become loyal patrons but also help attract new customers through positive recommendations. In today’s…
5 Overlooked Ways to Use AI to Improve Your Customer Service
Providing top-notch customer service is essential for amplifying customer retention, repeat sales, and overall business growth. Are you…
Elevate your brand’s CX by combining XA and MarTech
Experience Architecture (XA) may actually be the golden ticket to customer engagement.
3 Ways to Fuel Innovation and Performance
What kind of organizational culture best supports implementing innovative practices? And which of these practices universally enhance firm performance?
How a Buying Group Marketing Strategy Puts the B2B Decision Makers Front and Center
BGM focuses on finding and engaging on buying group members - meaning the key decision makers inside your target organizations - and on monitoring their engagement and sentiment for actionable insights.
Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
3 of the 5 AI new unicorns in Q1 were generative AI companies
Three of the new entrants to the unicorn club were generative AI companies, which is a signal that…
Customer Journey Mapping 3.0
Traditional journey maps, designed qualitatively in a workshop and then immortalized on the boardroom wall, are unfortunately often conceptual at best.
5 Reasons Companies Should Re-prioritize Marketing Efforts Right Now
In times of economic confusion, it may seem tempting to stash away your marketing budget and retreat to…
Digital Experiences Prevail, Even in Unexpected Industries
Before the COVID-19 pandemic, customers expected to walk into a physical location for many of their needs, whether…
How to Deliver (and Improve) the Connected Customer Experience
Learn the basics of the connected customer experience and five strategies you can use to deliver omnichannel experiences…
Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising
Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
5 Customer Engagement Strategies to Boost Sales
In today’s digital world, succeeding in your business goes beyond getting buyers through the customer journey. It’s also…
Tracking the New Convenience Store Tribes
Convenience stores have long been a staple of American retail, serving up snacks, drinks, quick-serve meals, and other…
CX Tips from the Feds
Two professional CX experts offer advice for other practitioners across the ranks. Top-notch customer experience does not happen…
Gen Z’s Expansive Views on Gender and Sexuality Are a Call to Action for Brands
Gen Z is excited to shift the conversations that brands, advertisers, and marketers are having about how to…
Realizing the Value of Composable Architecture
Companies are moving to composable applications for performance and best-of-breed features, but without proper design they can be…
AI is Bringing Fresh Perspective to UX Design
The spectacular rise of generative AI has raised new questions about what it means to be a UX…
4 Digital Transformation Trends To Pay Attention To
The pandemic propelled many businesses to adopt digital technologies faster than ever before. While the immediate rush to…
Data Security and Privacy can be a Key ESG Opportunity
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
Performance, User Empathy are the New Priorities
Performance is no longer an optional investment for companies looking to access diverse global markets and build customer…
D&B Outlook – Unpacking the 9th Annual B2B Sales & Marketing Data Report
Dun & Bradstreet recently released their 9th Annual B2B Sales & Marketing Data Report which is designed to…
5 Things To Focus On To Drive Long-Term Customer Loyalty
When thinking about customer loyalty strategies for the future, you have to keep in mind that the strategy…
Marketing and CX: Time for convergence?
Marketing makes the promise, and CX (Customer Experience) delivers on the promise. Well, that’s how it is today.…
New opportunities for Web3 in the metaverse?
By Sascha Munger The metaverse is the next significant step in the evolution of the internet, an important…
Most Loved and Hated Brands From Every Country
By Ian Wright The internet age has cultivated a continuous three-way conversation between brands, consumers, and the media,…
Swipe Right: How to Build the Best User Experience
Identifying the best user experience in software design involves a combination of focused outcomes, innovative thinking, and the…
Retail Trends to Watch during 2023 Sector Revamp
Jana Boone, SVP of Marketing at Bottle Rocket delves into the key trends which will shape the retail…
Conversational AI: Make your customer care DYNAMIC
Attributed to Raghu Ravinutala, CEO & Co-founder, Yellow.ai Modern-day consumers are often characterized by the “Right Now” mindset,…
Why Personalization is Key to a Loyal Customer Base
Personalization is essential for three main things: trust, customer engagement, and loyalty. In a world where information holds…
Why Customer Journey Friction Is the Enemy
By Carlton Retland Winning brands take the time to understand the customer journey so that they can cater…
Critical AI Use Cases in B2C Commerce
By Barb Mosher Zinck There is a lot of chatter around Artificial Intelligence (AI) and machine learning (ML),and while…
Cutting Through the Metaverse Hype
The barriers to mainstream metaverse adoption and the key opportunities and challenges it presents. The metaverse is an…