Browsing Category
Economy
6 posts
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Wiedemann: Where Eyeballs Are Going
For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
New Study Measures Effects of “Recession” On Brand Loyalty
While a recession may force consumers to adjust their spending or even buy a substitute brand, it doesn’t affect their loyalty to a brand.
Passikoff: How to Grow Wallet-Share in a Recession
If you want to see increases like that for your brand it means continuing to promote your brand during recessionary times.
A Data-Driven Approach to Countering Coronavirus’ Irrational Emotions
In what ways do shifting sentiments, irrational emotions and the constant stream of coronavirus information influence market moves?
Does US Tax Overhaul Violate Global Trade Rules?
Taking seamless key performance indicators offline to maximise the long tail. Keeping your eye on the ball while performing a deep dive.