Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
While a recession may force consumers to adjust their spending or even buy a substitute brand, it doesn’t affect their loyalty to a brand.
If you want to see increases like that for your brand it means continuing to promote your brand during recessionary times.
In what ways do shifting sentiments, irrational emotions and the constant stream of coronavirus information influence market moves?
Taking seamless key performance indicators offline to maximise the long tail. Keeping your eye on the ball while performing a deep dive.