Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Leveraging digital-first strategies, AI and automation will deliver the winning solutions needed to stay competitive, maintain loyalty and achieve long-term success.
The customer loyalty and engagement industry has seen significant evolutions in recent years.
Empathy is not just about connecting on an emotional level with your customers. Rather, it is all about giving them experiences that they want — experiences tailored to their needs and their preferences.
How can they benefit you and just how do you go about building this so-called ideal partner persona?
The now ubiquitous sales funnel started out as the linear and hierarchical ‘AIDA’ model (Attention, Interest, Desire, Action) which first gained traction in the personal, door-to-door sales era of the late 19th century as a way to teach salespeople how to push buyers towards a sale in a single conversation.
In an embedded future, customers will become partners and partners will become customers — the delineation of partner…