The 2023 Retail Technology Buyers Guides
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sales funnel
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Why the Sales Funnel is the Cockroach of Marketing Concepts

The now ubiquitous sales funnel started out as the linear and hierarchical ‘AIDA’ model (Attention, Interest, Desire, Action) which first gained traction in the personal, door-to-door sales era of the late 19th century as a way to teach salespeople how to push buyers towards a sale in a single conversation.
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