Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Financial Services and Banking: Leaning into Digital-First Channels
Leveraging digital-first strategies, AI and automation will deliver the winning solutions needed to stay competitive, maintain loyalty and achieve long-term success.
How Brands can Grow Omnichannel Loyalty in a Sophisticated Online Marketplace
The customer loyalty and engagement industry has seen significant evolutions in recent years.
Building Customer Empathy Into Your Omnichannel Marketing Strategies
Empathy is not just about connecting on an emotional level with your customers. Rather, it is all about giving them experiences that they want — experiences tailored to their needs and their preferences.
How to Build Partner Personas for Channel Marketing
How can they benefit you and just how do you go about building this so-called ideal partner persona?
Why the Sales Funnel is the Cockroach of Marketing Concepts
The now ubiquitous sales funnel started out as the linear and hierarchical ‘AIDA’ model (Attention, Interest, Desire, Action) which first gained traction in the personal, door-to-door sales era of the late 19th century as a way to teach salespeople how to push buyers towards a sale in a single conversation.
Reviewing Channel Outlook Predictions
In an embedded future, customers will become partners and partners will become customers — the delineation of partner…