CustomerLand Ep 3 – Omnichannel is Hard … but it is Doable!
Sara Richter is Emarsys‘ CMO and, as such, has a lot to say about how to – and how…
CustomerLand Ep 2 – Retail Recommendation Engine Essentials
What is a product discovery engine anyway? Think about that for a minute. Is it cross sells and…
CustomerLand Ep 1 – Retail Offshoring, On-shoring and Right-shoring
Gus Gikas is VP of North American Operations for Majorel. We caught up recently to talk about some…
In Their Ears: Engaging Customers with Audio
The Veritonic Audio Intelligence Summit 2/15/23 The day after Valentine’s Day a whole lotta audio love was in…
Insider Interviews: CMO Kim Wijkstrom – Branding Starts with a Story not Silver Bullets
On this edition of Insider Interviews: Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned from…
Perfecting Live Presentations Even When Your Tech is FUBAR
At 10 seconds before going live, one of the three panelists was still, to use another military acronym, MIA; despite a good tech prep she couldn’t connect to this new non-Zoom platform on the day of.
PODCAST: Mitigating Customers’ Choice Overload to Increase Conversion
Marketing professionals can mitigate the effects of choice overload by optimizing the user experience with timing, presentation, framing, decision time augmentation, simplification through binary choices and offering default options.
Insider Interviews: Michael Smith on Marketing Digital, Diversity and the Tiny Desk at NPR
Michael Smith joined National Public Radio as chief marketing officer (CMO) at a time when the nation -- and the world -- had just entered crisis mode.
Insider Interviews: Minjae Ormes, CMO at Visible
If you work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible.
Podcast: Insider Interviews with Sree Sreenivasan
The Floor is Yours: Sree Sreenivasan on Being Generous with Content As we crave connection during these isolating…