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Brands
119 posts
Pushing Boundaries in Grocery Retail Innovation
Our guest for today’s episode is Andrew Cron, who wears many hats as the Senior Vice President, Chief…
Passikoff: The Path to Brand Enlightenment
Buddha believed, “Everything connects to everything else.” It’s a good philosophy to follow. In life and business. More-particularly,…
Passikoff: Loyalty is boffo!
Loyalty is Boffo! That’s show-biz talk. For “terrific!” More for some brands than others, but still. The accolade…
Exploring the Next Frontier of Retail
Welcome to the world of loyalty marketing, where data drives decisions and personalization is key. In this episode,…
Discovering the Magic of Cannes Lions: A Study in Creativity
Ingrid and Mike sit down (virtually) with Gaelle Comte of the Cannes Lion Festival to discover how the…
Passikoff: What Happens When Brands Chase the Wrong Numbers
Let me be very clear. This is not a column about trans people, LGBTQ civil rights, pride, Pride…
Passikoff: Meeting Customer Expectations = First Identifying Them
You need to FIRST identify Customer Expectations and THEN align your brand and engagement activities to meet and…
Gatorade, Starbucks Frappuccino and Lipton Take Top Spots in the “Bev50” Psych-Pulse Brand Strength Index”
The most popular of 50 leading beverage brands in the U.S. are Gatorade, Starbucks Frappuccino and Lipton teas,…
Passikoff: Patriotic Brands Matter (and Win)
Brand Keys released their annual Most Patriotic Brands survey. It identifies which brands best embody the value of “patriotism".
5 Reasons Companies Should Re-prioritize Marketing Efforts Right Now
In times of economic confusion, it may seem tempting to stash away your marketing budget and retreat to…