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Data Strategy
76 posts
The Perils of Data Onboarding: Why Quality Beats Quantity Every Time
Thriving in times of change means embracing it. To succeed in today’s hyper-dynamic environment, marketers must adopt key strategies…
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
Data Driven: 84.51° Unlocks the Who, What Where & Why of Omnichannel
We recently got to chat with Alex Trott to explore how Kroger works its data magic. We unpacked…
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
Crafting a Data Defense in the Age of AI
In our latest episode, we delve into the important aspects of AI security, focusing on how orchestration platforms…
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
4 Ways AI Can Be Leveraged in Automotive Aftermarket Today
We are witnessing a transformative era similar to what we felt when the internet emerged, and how we…
Keeping Your Marketing Strategy Ahead of Regulatory Curves
Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton…
Having the Right Strategy is Hard
Executing It is Harder. My twenty years at Grey Advertising were priceless in teaching me what have turned out to…
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
The Great DMP Misfire: Redefining Success in Retail Advertising
Rewind to the early days of the internet, when cookies—those little crumbs of code embedded in browsers that…
Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
Data Security and Privacy can be a Key ESG Opportunity
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
Understanding and Evaluating Data Product Owners
A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
How to Help Your Data Teams Put Data Privacy First
It’s clear that while the principles of data privacy by design have been around for many years, the…
Data-Driven vs. Data-Informed: What’s the Difference?
A major goal for businesses in 2023 is to gather and analyze collected data to make smarter business…
Customer Data Practices Need A New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn't a superpower or gimmicky mind trick – it's a valuable business strategy that supercharges sales!
Data Management Is Dead – Data Empowerment Has Emerged
It’s clear that these old approaches to Data Management simply cannot meet the needs of modern data teams.
Tokenisation and the Transformation of QSR
The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
Data Inclusion & Ethics: What You Should be Asking your Customers
A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means
The long foretold ‘cookiepocalypse’ has been delayed … again. Even so, marketers wanting to escape the ongoing uncertainty must take matters into their own hands.
The Importance of a Data Governance Roadmap
Building a DG roadmap requires an understanding of what needs to be done and how to do it.
I Pity The Fool: Data Correlations, Predictions, and Causations
If you’ve ever wondered how the per capita consumption of mozzarella cheese correlates with civil engineering doctorates awarded ...
Trading U.S. Dollars for Gen Z Data: Navigating the Currency Exchange Rate
Data analysis showed that Generation Z is considerably more cautious of sharing data than other generations. However, the overall willingness to share is positively impacted by financial incentives.
4 Signs a Customer Data Platform might not be a Fit for your Brand
A CDP isn't always a good fit for your organization and its martech stack. Here are four signs that should give you pause before making an expensive, time-consuming commitment.
Overcoming the Coming Data Identity Challenges: A conversation with Charlie Swift, EVP of Adstra
"Ultimately, I go back to that idea that if you start with the individual then you can provide a light on what information you have of an individual...so that really makes it a lot easier to be compliant because the person is what's initiates the request to be compliant in a certain form."
How Real-Time Analytics Creates Operational Intelligence and the Future of Data-Driven Decision-Making
When it comes to gathering and using data to improve their operations, most companies still use batch-based data warehouses to crunch datasets weeks or months after the fact.
Where Are You on the Customer Data Maturity Curve?
Businesses must marry a sophisticated strategy with modern technologies that can unify and centralize all of their customer data.
The What, Why & How of Consented Data
To fully consent to data being collected, stored, and used in specific ways, customers have to trust that you’ll do as you say.
Data Sharing with Privacy: Potential and Limitations
Demystifying private data sharing to reap the full value of data.
5 Non-Obvious Things to Consider When Building Your Data Platform
When it comes to creating the best data platform for your team and organization, it’s important to ask yourself nuanced questions about your company’s culture, business objectives, structure, and more.
Gathering Customer Data Effectively to Create Great CX
According to new research, how companies use customer data is becoming more important to the customer experience.
How Will the Death of Third-Party Cookies Impact First and Zero-Party Data?
While first-party data requires visitors and consent, the difficulty with zero-party data is how you get your hands on it.
Data Privacy is a Culture, not a Challenge
To truly succeed, technology and cloud providers must understand that data privacy and trust is a cultural cornerstone…
Navigating the Potholes in Demographic Data ML Models
Biases snuck in from incorporating demographic details without the machine learning developer’s knowledge like in Amazon’s recruitment model.
Do You Trust Your Customer Data?
The most important factor is to see your customer data strategy as an ongoing process rather than a one-off project. Data is never complete.
Insights-led Segmentation Is the Next Normal
More and more organizations understand the need to shift focus from mere campaigns and begin thinking about the customer. The challenge is to turn this blueprint into reality.
How Marketers can Avoid the Fundamental Attribution Error
If marketers want to effectively understand consumer behavior, they must also understand contextual factors in parallel.
Machine Learning Trends to Watch in 2022
We’ll go over 9 trends and explain how the latest innovations in machine learning technologies can benefit you and your business in 2022.
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
How to Maximize the Value of Consumer Data
Earned Data - provided first hand by the consumer in a mutually beneficial value exchange that includes the permission to deploy it - is the best data. Marketers can only gain this type of data by first cultivating trust-based relationships with their customers.
How Organizations can Boost Digital Transformation with a Data-Driven Culture
Many organizations fall into a common trap when approaching data and digital projects. They’ve not asked themselves two key questions, ‘Why are we doing this? And what exactly are we hoping to transform?’.