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Data Strategy
68 posts
Having the Right Strategy is Hard
Executing It is Harder. My twenty years at Grey Advertising were priceless in teaching me what have turned out to…
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
The Great DMP Misfire: Redefining Success in Retail Advertising
Rewind to the early days of the internet, when cookies—those little crumbs of code embedded in browsers that…
Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
Data Security and Privacy can be a Key ESG Opportunity
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
Understanding and Evaluating Data Product Owners
A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…