Agents of change.

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data onboarding

The Perils of Data Onboarding: Why Quality Beats Quantity Every Time

personalization

Closing the Personalization Gap in the Media Industry

digital identity

Building Consumer Confidence in the Era of Digital Identities

The Penultimate Guide to Retail Brand Authenticity

George Wiedemann

2 posts

George Wiedemann was founder and CEO of Grey Direct for 21 consecutive years of worldwide growth; CEO of pioneer Silicon Valley email platform Responsys; and CEO of The DRUM Agency. He is founder and CEO of Relationshipping Consulting, focusing on bringing efficiencies to large-scale enterprises through deep budgetary analysis and process alignment. George is also a frequent contributor to TheCustomer.

customer strategy

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4 minute read

Having the Right Strategy is Hard

Executing It is Harder. My twenty years at Grey Advertising were priceless in teaching me what have turned out to…

byGeorge Wiedemann

November 14, 2023

marketing principles

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5 minute read

Wiedemann: Young’s 3 Immutable Marketing Principles

What Shirley Young taught me about competition and what customers want

byGeorge Wiedemann

December 12, 2022