Brand Trust and the Importance of Being Earnest
Brands offering a clear value exchange - we will collect THIS data and use it in THIS way to give you a better experience - will see their brand trust levels increase.
The Problem with Conversion Rates
What this doesn’t tell you is WHY they dropped off ...
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
What to Ask when Selecting an Audience Engagement Solutions Provider
Audience engagement mechanics should not only use existing customer data to recognize and personalize each individual engagement journey, they should also gather that Earned Data in real-time and adapt each repeat visit accordingly.
Building Customer Engagement Beyond the Conversion
Leveraging rich data sources that allow your customers to express their preferences, rather than implied preferences through behavioral data or similar, will generate richer data sets to glean more reliable insight.
The End is Nigh for Surveillance-Based Targeted Advertising
If at the heart of your marketing lies clickstream and third-party data, any connection is likely to be forged through interactions at a customer service level rather than from the very outset - which is what earned data achieves and builds.
Why Investing in Consent and Preference Management Is Vital in 2021
The future of data collection will focus on earning consented data from consumers directly. Rather than web scraping, it will be more transparent. That’s a good thing!
Could Google’s Cookie Plans Be Crumbling?
Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden.
Forrester on the ‘The Zero Party Data Revolution’
‘Zero Party Data’, a term coined by Forrester to describe information that consumers intentionally and proactively share with brands
Consumer Behavior: Understanding Disrupted Buying Cycles
Consumer behavior has been disrupted by a pandemic that has forced the world out of long held-routines and established ways of doing things.
What Customer Data Should You Be Paying Attention To?
With all the nomenclatures for types of customer data floating around, are marketers getting hung up on the wrong thing?
Leading in a Time of Upheaval
What are you doing to get ready for the inevitable bounce-back? Michael Fisher offers some critical guidance for leaders during this time of crisis.
The Hidden Opportunity in FinTech is Old Tech
Recent research indicates that checks are not only still being actively used, but for certain segments of the U.S. population, they are thriving.
On-Demand Brands: Why Customer-focused Innovation is Key
Just 10 years ago, we regularly did the unimaginable: We’d walk out of a building and raise our hand, relying on sheer hope that a cab would stop to pick us up. Today, frustration sets in when our personal, on-demand chauffeur doesn’t arrive at the exact GPS coordinates our app specified.
Expectations of Innovation: How to Fulfill Your Customer Mandate
With high risks and higher rewards, successful innovation requires that brands not only push processes and technology forward, but also effectively communicate features to customers.
What To Do When Your Customer Changes the Channel
Fluent's research shows how top brands are mastering the challenge.