Browsing Category
Market Research
9 posts
Beyond Demographics: The Latino/Latinx/Latine Debate
Not a day goes by when a client doesn’t ask us to opinionate about whether they should use…
Consumer Trends: The “Why” Behind Drink Choices
While the lines between sports and energy drinks might be blurring, decision science explains why, and what to…
Unpacking the Psychology of Snacking
The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the…
I Pity The Fool: Data Correlations, Predictions, and Causations
If you’ve ever wondered how the per capita consumption of mozzarella cheese correlates with civil engineering doctorates awarded ...
Passikoff: How Patriotic are your Favorite Brands?
Slapping an American flag on something and having an authentic foundation to be able to slap an American flag on something aren’t the same thing. Consumers know that too.
What’s Keeping CMOs and Brand Managers Up at Night?
Dealing with competition is part-and-parcel of brand marketing and management life.
Passikoff: Genuine Consumer Insights or Just “Duh”
People should be able to share their consumer insights and teach and pass on knowledge to a new generation of marketers and researchers. But not duh-worthy stuff.
Talking Brand Purpose with Nicolas Chidiac, Razorfish
There are a lot of marketers out there who will be surprised to hear that for many GenZ’s brand purpose outweighs discounts when choosing a brand.
Passikoff: Spotting Crappy Market Research
Are you kidding me? You want information from someone not familiar with the category? That’s the kind of data you want to include in your analysis???