“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
Elcenora Martinez, Global Vice President of AI and Cloud Product Marketing at Genesys, talks about their recent acquisition…
Jenn McMillen provides prescient guidance for marketers who are tasked with building loyalty programs in today's changing and complex marketplace.
This isn't the popularity contest. It's a measure of how well these brands are meeting expectations within a category.
"If you can source your feature data in that kind of a way...I think you can do a really nice, strong job of completing that machine learning puzzle without having to resort to tracking cookies."
"The third generation of commerce is all about headless. What does that mean? It's the opportunity to provide capability without being prescriptive as to what the customers experience needs to look like."
Integrating Customer Insights to Help Reduce Churn: A Conversation with Christian Wettre of SugarCRM
Change is happening faster. That means customer churn is happening faster if the organization is not prepared for that. So, speed kills unless you're prepared for it.
"Ultimately, I go back to that idea that if you start with the individual then you can provide a light on what information you have of an individual...so that really makes it a lot easier to be compliant because the person is what's initiates the request to be compliant in a certain form."
We sat down with Streetbees co-founder and CEO, Tugce Bulut about Streetbees‘ unique approach to realtime consumer research,…
On the heels of the release of the NielsenIQ E-commerce Snapshot Report, we sat down with Harvey Ma,…