Browsing Category
MarTech
37 posts
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
When to Upgrade Your Retail Technology
From our ongoing discussions with both retail technology providers and users, here are some of the top considerations…
An Unconventional Path to Tech CEO
Ever wondered what it takes to integrate two companies post-acquisition? Meet our guest, Emarsys‘ CEO Joanna Milliken, an…
Experience Architecture: The Secret Sauce of Effective Customer Engagement
Ever wondered how a company can craft a customer experience that feels not just personalized, but completely holistic…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Elevate your brand’s CX by combining XA and MarTech
Experience Architecture (XA) may actually be the golden ticket to customer engagement.
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
Separating Fact from Hype in the Retail Media Network Windstorm
Retail Media Networks are all over the news lately – and for good reason. But is the time…
Survey Finds Marketers Use Just 42% of Their Martech Stack
The 16 percentage point drop in overall martech utilization in the past two years can be attributed to a significant amount of overlap among marketing technology solutions.
Setting Targets for Your Marketing KPIs Basically Ruins Them as KPIs
“Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.”
Wiedemann: Immersive Email has Arrived
The direct mail/email to iMailer experience just makes it easier for your prospect to get to what they want to examine and purchase.
Is Your MarTech Stack Ruining Your Customer Relationships?
It might be time to ask yourself "Is my MarTech stack making things better for my customers, or worse?"
The 2022 Customer Engagement Technology Buyers Guide
The guide identifies 14 Best-in-Class technologies from across a broad spectrum of categories, verticals and disciplines. It represents the tip of the iceberg in terms of the number of technologies available and what we feel are the cream of the crop in terms of the quality of their offerings.
Insights-led Segmentation Is the Next Normal
More and more organizations understand the need to shift focus from mere campaigns and begin thinking about the customer. The challenge is to turn this blueprint into reality.
Marketing Technology for a Greater Good
What power can be harnessed when great creativity meets great passion, meets great technology.
Martech Capabilities Exceed Marketing’s Ability to Utilize Them
It comes as no surprise, given the breadth of dependencies, and level of challenge, that delivery of personalized marketing messages and experiences requires more than just the right combinations of marketing technology features.
Forecasting a Complex Holiday Season – Brian Walker, Bloomreach
Brian Walker is Chief Strategy Officer at Bloomreach which, if you’re not familiar, powers something like 25% of…
Future-Proofing Your Marketing Capability
The challenge many organisations face is whether their marketers have the technical skills to enable these changes.
Winning the Analytics Battle in a New Decade of MarTech
Navigating the world of data and analytics in the quest to win consumer attention has become a daily undertaking for marketers.
What’s Changing With Push Notifications in iOS15 (and What to Do About It)
A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity.
How to Build Partner Personas for Channel Marketing
How can they benefit you and just how do you go about building this so-called ideal partner persona?
Upskilling & Upscaling Your Martech Stack
While there are a lot of innovative technology solutions available to marketers today, before feeling pressured into using solutions for the sake of using them, marketers need to go back to their roots.
Building a Marketing Tech Stack for Product-Led Growth
Your product usage data is worth its weight in gold, and the MarTech space has evolved over the past few years to equip you to build a system to extract, refine, and act upon this data.
Eliminating Autopilot Marketing and Going Back to Basics
We are clearly entering a new chapter in digital marketing.
The New B2B Marketing Journey
In today’s new era of B2B marketing, we need to adapt and shift our mindsets toward the buyer’s process. And that process must be connected, aligned, personalized and responsive to how buyers choose to make their purchases.
Look Beyond MarTech and Rediscover Emotional Connection
Yes, great MarTech tools solve problems; they eradicate swathes of tedious manual effort. But technology doesn’t remove the need to understand how the business can differentiate itself ...
Balancing Automation and Intelligence in Your Martech Stack
A lot has been said about striking the balance between the art and science of marketing. For martech stacks, there is a similar need to balance.
How Uber Learned It Had A Huge Ad Fraud Problem
Ad fraud remains an embedded, expensive and pervasive problem in the digital advertising sector, although attitudes have changed dramatically from a few years ago
Why the Magic Quadrant No Longer Works for Martech
It’s time for martech categorization to evolve and provide the clarity marketers need. The labels have to change to fit the modern model.
Stuzo’s Measured Approach Pays Off: A conversation with Gunter Pfau
Stuzo has spent the last 9 years quietly building technologies and customer relationships that seem to have suddenly thrust the company into something of a spotlight.
FRANKLAND: It’s Time to Demystify Decisioning
While marketers have spent years focused on understanding the customer journey and thinking about customer experience across the enterprise, power long-ago shifted to consumers.
Digital Transformation: Time to Adjust – and Accelerate
As technologists and business strategists emerge from the immediate scramble of scaling up distributed workforces in response to the COVID-19 crisis, they're confronting the even more daunting task of adjusting digital transformation strategies
5 Product Design Strategy Mistakes to Avoid
Often, bad timing and unpredictable events are the root cause of a launch collapse but the major causes are controllable product design strategy mistakes.
Evaluating Your Martech Stack
There will come a time when your martech stack becomes stagnant, unless of course you have a plan to stay on top of evaluating it.
ANA Warns of Potential “Existential Crisis” in Martech
Brands face an “existential crisis” as the implementation of marketing technology (Martech) poses various challenges ranging from wasted spend to the possible erosion of consumer trust.
Is there a right way to buy marketing technology?
Selection teams should focus on their own user stories rather than generic vendor reference implementations.