Browsing Category
Decisioning
3 posts
Stop Using Data Alone to Make Decisions
For practical decision-making in the modern world, common-sense, heuristics, and logic still trump data.
MIT Sloan: Actioned Analytics for New Customer Value
The more companies can deliver actioned analytics, the more they can measure, monitor, influence, and drive real value creation.
FRANKLAND: It’s Time to Demystify Decisioning
While marketers have spent years focused on understanding the customer journey and thinking about customer experience across the enterprise, power long-ago shifted to consumers.