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Technology
87 posts
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
When to Upgrade Your Retail Technology
From our ongoing discussions with both retail technology providers and users, here are some of the top considerations…
The Insider’s Scoop on CES 2024: Walking and Talking with Marketers
CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around…
The Retail Technology Imperatives for 2024
Companies who embrace these retail technology imperatives will set the benchmark for excellence in the years to come.…
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
Spencer Kaiboom on Building Pollen and Revolutionizing Retail
Hear how Pollen is revolutionizing the retail industry by integrating technology to create efficiencies among existing middle-mile companies.…
Passikoff: Smartphoning It In
Just to be clear, I did not ‘phone in’ this column. (Cue rim shot) I emailed it! Little…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Voice Needs to be Part of the Digital CX – Not the Legacy Annoyance
Unless brands fully integrate voice into customer journeys, it’s hard to claim that they provide a fully joined-up customer experience.
3 of the 5 AI new unicorns in Q1 were generative AI companies
Three of the new entrants to the unicorn club were generative AI companies, which is a signal that…
Digital Experiences Prevail, Even in Unexpected Industries
Before the COVID-19 pandemic, customers expected to walk into a physical location for many of their needs, whether…
How to Deliver (and Improve) the Connected Customer Experience
Learn the basics of the connected customer experience and five strategies you can use to deliver omnichannel experiences…
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
The Slam Dunk of Adidas Metaverse Marketing
Editor’s note: E.B. Moss has a habit of finding the people who are operating at that moment just…
Realizing the Value of Composable Architecture
Companies are moving to composable applications for performance and best-of-breed features, but without proper design they can be…
4 Digital Transformation Trends To Pay Attention To
The pandemic propelled many businesses to adopt digital technologies faster than ever before. While the immediate rush to…
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
Understanding and Evaluating Data Product Owners
A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
Customerland Ep 7 – Innovating in Retail Managed Services
Mike Tippets is VP of Enterprise Marketing at Hughes Network Systems. We had the pleasure of meeting with…
Amazon’s Alexa? Google’s Nest? What’s The Value of This Technology?
Recent news articles are telling us that the world of the voice assistant is struggling – with the…
Augmented Reality- What Marketers Need to Know Now
Marketers need to come to grips with the fast evolving digital world – augmented reality, virtual reality, mixed…
Why Invest in CX Technology During Economic Uncertainty?
Higher CX technology spending correlates with success in revenue, costs, customer satisfaction, and employee productivity, according to Metrigy’s…
Making Media Sustainably Good
“Just as you measure media success, measure your success in sustainability.” Kirk McDonald, CEO of GroupM North America and…
Bringing Back CX Basics- Why New Tech Doesn’t Always Mean Better
As the Director of Experience Architecture at Whereoware, Nate Ginesi leads a talented team of designers and experience…
How Not to Train Your AI
“A cat and a dog pooping on a book that is pink.” Sure, maybe it wasn’t the best…
New Customer Behaviours and Upcoming Trends in the Retail Industry
The retail industry is currently undergoing enormous changes. Many factors play a role, the biggest one being the steady implementation of new technology.
Level Up Your Sales Reps’ Performance With Conversation Intelligence
With AI-powered conversation intelligence technology, sales professionals can access real-time insights and coaching to improve their sales performance without sacrificing the personalized experiences customers crave.
Hybrid Cloud: 5 Ways it can Improve the Customer Experience
As you develop your organization's cloud strategy, consider an experts' insight on the advantages of the hybrid cloud.
Automation – A Trend or Ultimate Solution?
Amit Vohra shares his insights on how businesses should be leading change in the wake of digital transformation and the impact it has for both customer service provider and the end customer.
Metaverse: A Virtual Universe with Very Real Opportunities
The Metaverse, the digital world’s Next Big Promise, is being seen as a parallel “3D virtual world” where each human being gets to own an avatar as an identity.
Big Conversational Data Delivers More Human Engagements
In general, it’s all about making things easier for the average user by making conversations feel more helpful and human at every touch point.
What Could You Do with Realtime Competitive Intelligence?
Back by popular demand! We’re showcasing the best of TheCustomer, featuring the most popular articles from the past…
GPT-3? No, it’s not a new Star Wars Character – but instead an Evolving Foundational AI Model with Huge Potential
This has the potential to scale AI to an entirely new level, not just surfaced through voice or chat bots, but to improve employee experiences.
Digital Nativism: A Diagnostic Manual
Understanding digital native behavior is the key to better marketing.
The 2022 Customer Engagement Technology Buyers Guide
The guide identifies 14 Best-in-Class technologies from across a broad spectrum of categories, verticals and disciplines. It represents the tip of the iceberg in terms of the number of technologies available and what we feel are the cream of the crop in terms of the quality of their offerings.
Qvalon: Ensuring Retail Operational Excellence
How much money is lost every year to in-store operational inefficiencies?
Inside the Coming Voice Profiling Revolution
When tech companies have further developed voice analysis software – and people have become increasingly reliant on voice devices – I expect the companies to begin widespread profiling and marketing based on voice data.
The Metaverse Begins
Though the metaverse is in its infancy, brands are racing to be part of the action. Sneaker brands seem to have the jump on the rest, with exclusive metaverse drops and NFT collabs.
What’s Changing With Push Notifications in iOS15 (and What to Do About It)
A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity.
Building a Marketing Tech Stack for Product-Led Growth
Your product usage data is worth its weight in gold, and the MarTech space has evolved over the past few years to equip you to build a system to extract, refine, and act upon this data.
What to Ask when Selecting an Audience Engagement Solutions Provider
Audience engagement mechanics should not only use existing customer data to recognize and personalize each individual engagement journey, they should also gather that Earned Data in real-time and adapt each repeat visit accordingly.
Digital Transformation: How to Accelerate with Care
It wasn’t about budgets, it was about keeping the world going.
Balancing Automation and Intelligence in Your Martech Stack
A lot has been said about striking the balance between the art and science of marketing. For martech stacks, there is a similar need to balance.
The NFT Gold Rush: What It Means for Marketers and Brands
Christie’s famously just sold a digital collage by Beeple for $69.3 million, marking the first solely-digital artwork sold at auction and the third highest price fetched for a work by a living artist.
How Uber Learned It Had A Huge Ad Fraud Problem
Ad fraud remains an embedded, expensive and pervasive problem in the digital advertising sector, although attitudes have changed dramatically from a few years ago
Tech Overload a Danger to Design Thinking Humanism
It is design thinking’s insistence on making empathy its point of departure that makes it so effective.
Perfecting Live Presentations Even When Your Tech is FUBAR
At 10 seconds before going live, one of the three panelists was still, to use another military acronym, MIA; despite a good tech prep she couldn’t connect to this new non-Zoom platform on the day of.
The CMO and CIO are No Longer Strange Bedfellows
There is no one-size-fits-all approach to digital transformation. Each enterprise or organization must become acquainted with each of its customers as a 1:1-level relationship, which ensures differences in approach.
Don’t Leave Your Enterprise Transformation to Chance
Don't leave change to chance. Transformational initiatives are enterprise initiatives and require a significant amount of bandwidth to be successful.