Browsing Category
Innovation
23 posts
Passikoff: Brand Exnovators
Here’s my “Word of the Day.” Exnovation. I used a thesaurus to find it. “Exnovation” has been described as…
Building a Brand That Lasts: The Strategies of the Most Valued Companies on Earth
Building a brand that stands the test of time is no easy feat. Success requires a strategic combination…
The Secret Sauce of Employee Experience
Ever wondered how a great employee experience could be used to build deeper connections with your brand? Or…
Decoding the 2024 Retail Consumer Psyche
A survey of surveys. In 2024, the consumer landscape is undergoing a remarkable transformation. Shaped by a confluence…
Open Banking and the Future of Rewards
Ever wondered how the world of open banking is revolutionizing rewards and incentives? Join me and open banking…
Navigating Ethics and AI in Business
Peter van der Putten, Director of PEGA’s AI Lab sheds light on how companies can balance the interests…
Experience Architecture: The Secret Sauce of Effective Customer Engagement
Ever wondered how a company can craft a customer experience that feels not just personalized, but completely holistic…
Pushing Boundaries in Grocery Retail Innovation
Our guest for today’s episode is Andrew Cron, who wears many hats as the Senior Vice President, Chief…
The Power of Passion in Effective Business Strategy
Passion is a funny thing. It drives us to do the most incredible, and sometimes, the most challenging…
3 Ways to Fuel Innovation and Performance
What kind of organizational culture best supports implementing innovative practices? And which of these practices universally enhance firm performance?
Passikoff: What’s So Good About Brand Innovation?
If you, like Steve Jobs, want to “put a ding in the universe,” think innovation. That’s the way…
The Slam Dunk of Adidas Metaverse Marketing
Editor’s note: E.B. Moss has a habit of finding the people who are operating at that moment just…
Augmented Reality- What Marketers Need to Know Now
Marketers need to come to grips with the fast evolving digital world – augmented reality, virtual reality, mixed…
How Not to Train Your AI
“A cat and a dog pooping on a book that is pink.” Sure, maybe it wasn’t the best…
New Customer Behaviours and Upcoming Trends in the Retail Industry
The retail industry is currently undergoing enormous changes. Many factors play a role, the biggest one being the steady implementation of new technology.
What Could You Do with Realtime Competitive Intelligence?
Back by popular demand! We’re showcasing the best of TheCustomer, featuring the most popular articles from the past…
2022’s Most Innovative Brands: Apple, Dove, Beyond Meat, Pfizer, Hyundai, TikTok, Hulu Lead
Consumer expectations are today’s gateway to innovation. These top 50 brands are today's innovation leaders.
Passikoff: Innovation in Today’s New Normal
We had the normal, the new normal, the pandemic, and, as we move toward the next normal, brands will need to focus on innovation and innovating.
Cognitive Bias and Instigating Innovation
Employees who are empowered to make collaborative problem-solving and creativity a part of their cultures win big in the innovation space.
Bringing Innovation In From the Cold
Innovation is like a wise but cranky old uncle that many companies keep up in the attic, out of sight, until the need is so great that they bring that uncle front and center of some of their biggest problems.
Wiedemann: Immersive Email has Arrived
The direct mail/email to iMailer experience just makes it easier for your prospect to get to what they want to examine and purchase.
Wiedemann: Relationshipping Unifies Media
The effort toward unification relies on applying a Relationshipping strategy to all media efforts.
The Science of Good Ideas
Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination?