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Digital Strategy
38 posts
How AI is Transforming RevOps
Wondering how to hit the bull’s eye in RevOps? Tune in to our lively talk with Eilon Reshef,…
Having the Right Strategy is Hard
Executing It is Harder. My twenty years at Grey Advertising were priceless in teaching me what have turned out to…
Pushing Boundaries in Grocery Retail Innovation
Our guest for today’s episode is Andrew Cron, who wears many hats as the Senior Vice President, Chief…
Voice Needs to be Part of the Digital CX – Not the Legacy Annoyance
Unless brands fully integrate voice into customer journeys, it’s hard to claim that they provide a fully joined-up customer experience.
Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
Digital Experiences Prevail, Even in Unexpected Industries
Before the COVID-19 pandemic, customers expected to walk into a physical location for many of their needs, whether…
Realizing the Value of Composable Architecture
Companies are moving to composable applications for performance and best-of-breed features, but without proper design they can be…
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
Bringing Back CX Basics- Why New Tech Doesn’t Always Mean Better
As the Director of Experience Architecture at Whereoware, Nate Ginesi leads a talented team of designers and experience…
How to Calculate and Reduce Churn Rate
The idea that retention is important may seem like a basic concept, but focusing on churn reduction is the best way to utilize resources for many companies.
TikTok Isn’t the (Only) Answer: What Neuroscience Tells Us About Digital Engagement
The reason someone engages with a given digital medium matters, and that reason isn’t the same across all platforms.
What Does it Take to Build an Unforgettable Experience?
Digital experiences are an integral part of how a brand comes to life. Rajesh Midha, CEO of Bottle Rocket, explores what it takes for brands and businesses to stand out and deliver personalized customer experiences and meaningful emotional connections.
Improve B2B CX with Revenue Enablement
"I concluded that relying more on first-party data is right but that we are looking in the wrong places for it. That we are not leveraging our daily interactions with clients enough."
The Problem with Conversion Rates
What this doesn’t tell you is WHY they dropped off ...
The 2022 Customer Engagement Technology Buyers Guide
The guide identifies 14 Best-in-Class technologies from across a broad spectrum of categories, verticals and disciplines. It represents the tip of the iceberg in terms of the number of technologies available and what we feel are the cream of the crop in terms of the quality of their offerings.
Building a Marketing Tech Stack for Product-Led Growth
Your product usage data is worth its weight in gold, and the MarTech space has evolved over the past few years to equip you to build a system to extract, refine, and act upon this data.
Eliminating Autopilot Marketing and Going Back to Basics
We are clearly entering a new chapter in digital marketing.
Forget Competitors, It’s Customers Who Hold the Aces
The report showed that in the past 12 months, almost half (44%) of America’s leading retail and hospitality merchants switched their efforts directly to better understanding the customer.
Is Your Marketing Dashboard the Chevy Nova of Analytics?
Let’s make this simple. Anything that delivers “what” data, but not “why” insights is not doing its full job and should be discontinued.
The NFT Gold Rush: What It Means for Marketers and Brands
Christie’s famously just sold a digital collage by Beeple for $69.3 million, marking the first solely-digital artwork sold at auction and the third highest price fetched for a work by a living artist.
7 Digital Transformation Leadership Sins
Digital transformation leadership strategies do not often match up with traditional IT leadership principles.
Are CEOs Really Necessary Anymore?
Doesn’t much of a CEO’s job consist of being on the receiving end of ever-increasing floods of data that can now be gleaned in real time from inputs around the globe?
Passikoff: Black Friday is Getting a Little Grey
Tracking indicates Black Friday shopping has decreased over the past 10 years, replaced, pre-pandemic, by the rest of the year (with one in three consumers reporting shopping online at least daily)
The CMO and CIO are No Longer Strange Bedfellows
There is no one-size-fits-all approach to digital transformation. Each enterprise or organization must become acquainted with each of its customers as a 1:1-level relationship, which ensures differences in approach.
Stuzo’s Measured Approach Pays Off: A conversation with Gunter Pfau
Stuzo has spent the last 9 years quietly building technologies and customer relationships that seem to have suddenly thrust the company into something of a spotlight.
After 30 Years Fixing Doomed Enterprise Projects, This Is What I Found
I've now spent over thirty years in and out of roles that are about fixing what's broken in global businesses. From Fortune 500s to startups, I've seen it all. As I look back over my notes from these experiences, a number of very important things pop out.
The Evolution of our Digital Diet: Breaking the Algorithm
Are we currently in the first inning of understanding our digital diets? Many of us have been feeling uneasy for years, and it’s time to figure out why.
Digital Customer Engagement for the New (Ab)normal
Why more with digital now COVID-19, aka Coronavirus, has literally and figuratively changed the meaning of the tech…
Guest Editor: The Why and How of B2B Podcasting
As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too.
Digital transformation: 4 ways to plan for the post-pandemic normal
When I sat down to write this article, a follow-on to my previous article on common leadership oversights…
5 Product Design Strategy Mistakes to Avoid
Often, bad timing and unpredictable events are the root cause of a launch collapse but the major causes are controllable product design strategy mistakes.
MIT: Is Your Brand Getting Lost in the Online Shuffle?
In the scramble for sales on Amazon and other major online sites, many marketers are losing control over their brand messaging.
Is Technology Subsuming Marketing?
Are CIOs supplanting CMOs? While the title of this article may seem a bit inflamatory, the notion behind it - that technology is becoming more and more important across the marketing board - is not a new one. The difference now is that we have data that appears to support it.
It’s Time to Focus on Customers’ Digital Wellbeing
Maybe it's time to start considering customers' digital wellbeing - maybe it's time to consider a more holistic approach to those relationships?
MarTech is Evolving More Rapidly Than Marketers’ Use of It
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements.
To Survive Disruption, Build A Digital Technology Foundation
Without a digital transformation strategy and the technology to support it, the odds of surviving a disruption of this magnitude are frighteningly low.
CMO’s Top 10 Marketing Challenges of 2019
A peek into what CMO's have been dealing with this past year. You'll see a variety of challenges outlined and the various approaches taken to meet them.
Is Your Digital Strategy Actually Driving In-Store Sales?
Integrating your digital strategy into the customer experience is now a business imperative. It should not be siloed.