Ever wondered how a company can craft a customer experience that feels not just personalized, but completely holistic…
The effort toward unification relies on applying a Relationshipping strategy to all media efforts.
It forms the basis for optimum budget allocation. It seeks to connect the dots (all touchpoints across the journey) for a uniform, good customer experience. A marketing plan is just not designed to do this.
Employees do react well to incentives, though not always in the way you expect…or want.
Gartner used to urge enterprises to embrace a 360-degree view of their customers. Now it's arguing the opposite.
The goal of organizational change management is to constantly be pursuing an equilibrium between these organizational systems.