Browsing Category
change management
7 posts
2024 Retail Marketing & Loyalty Outlook: A Conversation with Eagle Eye’s Tim Mason
In September of last year, we spoke with Tim Mason, CEO of Eagle Eye and architect of the…
Experience Architecture: The Secret Sauce of Effective Customer Engagement
Ever wondered how a company can craft a customer experience that feels not just personalized, but completely holistic…
Wiedemann: Relationshipping Unifies Media
The effort toward unification relies on applying a Relationshipping strategy to all media efforts.
You’ll Create More Value with a Relationshipping Plan
It forms the basis for optimum budget allocation. It seeks to connect the dots (all touchpoints across the journey) for a uniform, good customer experience. A marketing plan is just not designed to do this.
Change Management Improves CX – Bribes Don’t
Employees do react well to incentives, though not always in the way you expect…or want.
Opinion: What Happened to the Customer 360?
Gartner used to urge enterprises to embrace a 360-degree view of their customers. Now it's arguing the opposite.
Organizational Change Is About Orchestrating Organizational Systems
The goal of organizational change management is to constantly be pursuing an equilibrium between these organizational systems.