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Research
193 posts
Is this Grocery’s Great Loyalty Moment?
With persistent inflation and the ongoing cost of living crisis impacting retailers – especially grocery retailers – worldwide,…
Which Party Data is the Best Party Data? It turns out that’s the wrong question.
Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
State of The Customer Journey 2022 (CSG)
In 2021, we tracked over 10 billion customer journey interactions—our most of any edition—across a plethora of channels…
2022 CX IQ Index (ActionIQ)
Bridge the Customer Experience Gap What did we learn from surveying hundreds of consumers and businesses about customer…
The State of CRM Data Health in 2022 (Validity)
Everyone agrees CRM data is important. But too many CRM users assume their data is clean and ready…
State of Data 2022 (IAB)
This report surveys over 200 industry leaders across brands, agencies, publishers, ad tech, and data companies and surfaces…
X Index 2022 (Havas)
Trust, inclusivity, always being of service, and going above and beyond are now major factors in creating the…
What Are the True Drivers of Loyalty in the Minds of Consumers? (Clarus)
Get into the minds of your customers. Your brand should add unique value to your customers. While retail…
2022 Trust Barometer (Edelman)
Societal leadership is now a core function of business. We have studied trust for more than 20 years…
2022 Consumer Survey: Purchasing Habits and Brand Engagement Preferences (Treasure Data)
Survey reveals consumers are motivated by loyalty programs and ‘buy now, pay later’ options A new Treasure…
