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Research
195 posts
Unpacking the Psychology of Snacking
The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the…
State of Loyalty: 2023 Hospitality Rewards Report – iSeatz
iSeatz, a leading provider of travel loyalty technology and digital commerce solutions for travel and lifestyle brands, including Amex,…
Is this Grocery’s Great Loyalty Moment?
With persistent inflation and the ongoing cost of living crisis impacting retailers – especially grocery retailers – worldwide,…
Which Party Data is the Best Party Data? It turns out that’s the wrong question.
Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
State of The Customer Journey 2022 (CSG)
In 2021, we tracked over 10 billion customer journey interactions—our most of any edition—across a plethora of channels…
2022 CX IQ Index (ActionIQ)
Bridge the Customer Experience Gap What did we learn from surveying hundreds of consumers and businesses about customer…
The State of CRM Data Health in 2022 (Validity)
Everyone agrees CRM data is important. But too many CRM users assume their data is clean and ready…
State of Data 2022 (IAB)
This report surveys over 200 industry leaders across brands, agencies, publishers, ad tech, and data companies and surfaces…
X Index 2022 (Havas)
Trust, inclusivity, always being of service, and going above and beyond are now major factors in creating the…
What Are the True Drivers of Loyalty in the Minds of Consumers? (Clarus)
Get into the minds of your customers. Your brand should add unique value to your customers. While retail…
2022 Trust Barometer (Edelman)
Societal leadership is now a core function of business. We have studied trust for more than 20 years…
2022 Consumer Survey: Purchasing Habits and Brand Engagement Preferences (Treasure Data)
Survey reveals consumers are motivated by loyalty programs and ‘buy now, pay later’ options A new Treasure…
The Next Generation of Consumer Behaviors (Merkle)
Understanding the changing expectations, interactions, and experiences that drive brand engagement Who runs the world? Consumers. For decades,…
RFP Response Trends & Benchmarks (Loopio)
Response teams have taken a professional leap forward. Yet, only select companies have higher win rates. In this…
How the next generation of CMOs are shaking up marketing for the better (Adobe)
Customer champion, strategist, storyteller, frontline defender of the brand – the chief marketing officer (CMO) holds one of…
Preparing for the Return of Demand (FreedomPay)
NEW COMMERCE REPORT: SURPRISING INSIGHTS BY SOME OF THE SMARTEST C-SUITE LEADERS IN AMERICA Black Friday is notably…
AI-Enhanced Customer Experience (Reply)
Reply’s data-driven research has tracked and measured the most compelling trends in the field of Artificial Intelligence for…
Social Permission and Technology (Ketchum)
Technology played a key role in helping people get through COVID. However, its perceived impact was both good…
Majority of Consumers Willing to Help Companies Improve CX (Alida)
MAJORITY OF CONSUMERS WILL ACTIVELY HELP COMPANIES IMPROVE THEIR CUSTOMER EXPERIENCE, BUT BELIEVE BRANDS AREN’T LISTENING Despite CX…
Tech Priorities 2021 (IDG)
As businesses continue to bounce back from the past 15 months and build out their strategy for the…
CMO Insights Study (Boathouse)
CMO tenure is the lowest it has been in over 10 years, and while new data suggests that…
Elevating the Customer Journey in the Retail Industry (Frost & Sullivan)
Taking Action with Voice of the Customer Analytics Retail touches every aspect of life and businesses must be…
Elevating the Customer Journey in Retail (Frost & Sullivan)
Elevating the Customer Journey in the Retail Industry Taking Action with Voice of the Customer Analytics Retail touches…
Data-Driven Decisioning Powers CX Forward (CMO Council)
Marketers Aiming for Ideal Customer Experience Face Data Silos and AI Skills Hurdles Marketers are working to develop…
Wide disconnect between brand and consumer perceptions (Cordial)
Cordial, the leading cross-channel marketing platform, today released the findings of a new study at the CommerceNext IRL…
Sports & Outdoor Industry Consumer Insights Report (ISPO)
Which brands and trends strike a chord with sports and outdoor fans? The quarterly ISPO Consumer Insights Report…
The Retail Revolution Report (ICAEW)
Our focused report on retail will detail the vast changes that have been undertaken in this industry since…
Fall 2021 Customer Engagement Report (Merkle)
Raise the experience bar by collecting and operationalizing the best data It’s no surprise that the fast-paced digital-first…
eCommerce CPA Trends (Moloco)
How E-Commerce Marketers Can Overcome Rising Advertising Costs in the Post-IDFA World Apple’s privacy changes on iOS have…
eCommerce CPA Trends (Moloco)
How E-Commerce Marketers Can Overcome Rising Advertising Costs in the Post-IDFA World Apple’s privacy changes on iOS have…
The State of Digital Customer Experience 2021 (CMSWire)
Digital customer experience matters more than ever before. The rapid advancement of sophisticated and highly user friendly —…
Empathy in Customer Service Survey (Genesys)
Today, with people more anxious and stressed than ever, empathy in customer service has arguably never been more important. So…
IT and Business Alignment Barometer (Mulesoft)
We surveyed 2,400 IT and business decision makers across the globe to learn what is driving closer collaboration,…
How Much Do Consumers Trust Brands with Their Personal Information? (Jebbit)
Learn how to demonstrate to consumers how trustworthy your brand is with their personal information. To uncover what…
How the pandemic changed marketing (Sitecore)
What’s next for your marketing strategy? Marketers have been stretched during the pandemic, taking on more responsibilities and…
ROI of customer experience in 2021 (Qualtrics)
The experiences you create for customers has a direct impact on your business. Just as consistently good experiences…
ROI of customer experience in 2021 (Qualtrics)
The experiences you create for customers has a direct impact on your business. Just as consistently good experiences…
Creativity, Disruption and Innovation in Tech Marketing (Shaped By)
In 2020, everything changed. But how did tech marketers respond? We talked to 200 marketers from leading tech…
The State of Marketing Operations (BrandMaker)
Learn more about what top marketing executives are saying about marketing operations in 2021. Enterprise marketers face nonstop…
The Changing Face of Retail (Kustomer)
What Modern Consumers Expect From Retail Customer Service What does it mean to be a “retailer” in 2021?…
2021 Market Research Global Trends (Qualtrics)
For market researchers, COVID-19 accelerated a transformation that’s been a decade in the making — and it will…
Passikoff: Market Research Has to Earn It’s Place at the Table
Run-of-the-mill mid-20th Century market research is a superb rear view mirror, but a crummy windshield.
Authenticity Gap: Global Report 2021 (FleishmanHillard)
Why is it so often that what we see and hear from brands, businesses and people jars with what…
Consumer Data Trust Index (Jebbit)
Trust and Consumer Data: How Much Do Consumers Trust Brands with Their Personal Information? High-profile data scandals and…
Marketing Trends Report (Airtable)
Even with heavy investment in tools and process, most leaders say they’re falling behind: 46% say they lack…
Conversations with TheCustomer: Elissa Moses, CEO of BrainGroup Global
Consumer research has come a long way over the past decade but particularly so over the past year…
REPORT: Trust in Travel & Hospitality (Morning Consult)
Few industries were impacted by the COVID-19 pandemic as much as travel and hospitality. Now the industry is…
REPORT: Leveraging AI to enhance CX (Odigo)
Artificial intelligence (AI) dominates conversations about innovation, technology and new ways of working. But how do C-suite executives…
REPORT: The State of Marketing Operations (BrandMaker)
Enterprise marketers face nonstop budgetary, resource, and global collaboration pressures during the best of times. Now more than…
REPORT: Consumer Privacy Trends 2021 (Tinuity)
How can companies navigate the rapidly changing privacy landscape while accelerating performance, so they can continue recovering from…