The Next Generation of Consumer Behaviors (Merkle)

Understanding the changing expectations, interactions, and experiences that drive brand engagement

Who runs the world? Consumers.

For decades, brands held the power in their relationship with consumers by telling them what products were available and how to purchase them. But the tides have turned, and with more sophisticated technology, consumers expect brands to create experiences based on what’s convenient and enjoyable for them as shoppers.

To help brands navigate this new space, we surveyed 1,000 US consumers, gathering the answers to their most-asked questions in our 2022 report, The Next Generation of Consumer Behaviors. Download the report for insights on how to create customer-centric interactions to increase customer acquisition and retention.


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