Trust and Consumer Data:
How Much Do Consumers Trust Brands with Their Personal Information?
High-profile data scandals and data privacy laws have increased public concern about how companies collect and use consumer data.
At the same time, consumers also favor brands that provide them highly personalized and relevant experiences—personalization that depends on access to consumer data.
For brands to succeed, they need to demonstrate to consumers their trustworthiness with their personal information. The question is, how?
The Consumer Data Trust Index
To uncover what makes consumers trust or mistrust a brand with their personal information, Jebbit has conducted a recurring study since 2018.
We asked 1,000 US adult consumers how much they trust 100 of the largest consumer-facing brands on a scale of 1-10, what brands can do to be more trustworthy, and what current attitudes are towards data privacy.
