The State of CRM Data Health in 2022 (Validity)

Everyone agrees CRM data is important. But too many CRM users assume their data is clean and ready for meaningful use.

In many cases, they’re wrong.

Validity surveyed 600+ organizations around the world and found that user confidence in CRM data does not reflect reality.

This disconnect has crippling bottom-line impacts, including steep revenue losses, customer churn, and employee turnover.

To learn the truth about CRM data quality, read this report from Validity.

Key findings include:

  • 44% of respondents say they lose over 10% in annual revenue due to low-quality CRM data. 
  • 75% of respondents say staff fabricates data to tell the story they want decision makers to hear. 
  • 64% of respondents would consider quitting their jobs if additional resources aren’t allocated to a CRM data quality plan. 

…and that’s just the beginning. 

To learn how data quality issues might be sabotaging your business and how to implement a foolproof data management program, download the report today!


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