The State of Marketing Operations (BrandMaker)

Learn more about what top marketing executives are saying about marketing operations in 2021.

Enterprise marketers face nonstop budgetary, resource, and global collaboration pressures during the best of times. Now more than ever, CMOs are focused on ROI and business impact. In collaboration with Dimensional Research, BrandMaker surveyed more than 100 marketing executives of global enterprises. Get insights into their shared experiences and perspectives on marketing ops in 2021.

94% of marketing executives reported that inefficient marketing operations and workflows are barriers to effectively responding to changing market environments.

  • Marketing operations is the number two skill reported by top maketing executives; only marketing strategy rated more highly;
  • The top desired market improvement in 2021 is better integration of the technology stack;
  • Nearly two-thirds (65%) of CMOs report that they struggle to simplify operations data into meaningful insights.

Download BrandMaker’s latest survey on the state of marketing operations in 2021. Learn the challenges that your peers are facing and what they’re doing to meet those challenges to optimize their marketing ROI.


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