Browsing Category
Customer Data
182 posts
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
The Five Rules of Ethical AI
The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
Data-Driven vs. Data-Informed: What’s the Difference?
A major goal for businesses in 2023 is to gather and analyze collected data to make smarter business…
Customer Data Practices Need A New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
Separating Fact from Hype in the Retail Media Network Windstorm
Retail Media Networks are all over the news lately – and for good reason. But is the time…
Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn't a superpower or gimmicky mind trick – it's a valuable business strategy that supercharges sales!
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
