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Customer Data
209 posts
Shopping Reinvented: The Data-Driven Smart Cart Revolution is Here
I recently had a conversation with Yaniv Zuckerman from Cust2Mate about the transformative impact of technology on retail…
The Perils of Data Onboarding: Why Quality Beats Quantity Every Time
Thriving in times of change means embracing it. To succeed in today’s hyper-dynamic environment, marketers must adopt key strategies…
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
Data Driven: 84.51° Unlocks the Who, What Where & Why of Omnichannel
We recently got to chat with Alex Trott to explore how Kroger works its data magic. We unpacked…
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
Crafting a Data Defense in the Age of AI
In our latest episode, we delve into the important aspects of AI security, focusing on how orchestration platforms…
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
Keeping Your Marketing Strategy Ahead of Regulatory Curves
Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton…
Three Issues Crippling Current Loyalty Programs
The Cost of Intransigence and What to Do About It “Adapt or perish, now as ever, is nature’s…
An Unconventional Path to Tech CEO
Ever wondered what it takes to integrate two companies post-acquisition? Meet our guest, Emarsys‘ CEO Joanna Milliken, an…
CDPs Can Make Email WAY More Effective
But do brands have the courage to send less email? Everyone talks about email personalization. And Customer Data Platforms…
Navigating Ethics and AI in Business
Peter van der Putten, Director of PEGA’s AI Lab sheds light on how companies can balance the interests…
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
The Great DMP Misfire: Redefining Success in Retail Advertising
Rewind to the early days of the internet, when cookies—those little crumbs of code embedded in browsers that…
Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising
Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
Provide the Personalization Customers Actually Want
The personalization that consumers want probably differs from what most CX leaders expect consumers to want. Today’s consumers…
Customerland Ep. 8 – Loyalty from the Ground Up
Tim Mason is quick to say that he didn’t “invent” the Tesco Club card but if you look…
Data Security and Privacy can be a Key ESG Opportunity
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
Customerland EP 6 – Achieving Peak Personalization
Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
Understanding and Evaluating Data Product Owners
A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
Omnichannel is Hard … but it is Doable!
Sara Richter is Emarsys‘ CMO and, as such, has a lot to say about how to – and how…
Retail Recommendation Engine Essentials
What is a product discovery engine anyway? Think about that for a minute. Is it cross sells and…
Get the Right Customers or Suffer Their Loss
By Areeya Lila If you’re a marketer, it’s important to focus on acquiring the right customers. Otherwise, you’ll…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
How to Help Your Data Teams Put Data Privacy First
It’s clear that while the principles of data privacy by design have been around for many years, the…
Amazon’s Alexa? Google’s Nest? What’s The Value of This Technology?
Recent news articles are telling us that the world of the voice assistant is struggling – with the…
The Five Rules of Ethical AI
The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
Data-Driven vs. Data-Informed: What’s the Difference?
A major goal for businesses in 2023 is to gather and analyze collected data to make smarter business…
Customer Data Practices Need A New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
Separating Fact from Hype in the Retail Media Network Windstorm
Retail Media Networks are all over the news lately – and for good reason. But is the time…
Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn't a superpower or gimmicky mind trick – it's a valuable business strategy that supercharges sales!
Social Listening Strategy: How to Get Started and Leverage It to Unlock Opportunities
Social listening tells you what the discussions around your brand are, along with how and where they’re happening.
Tokenisation and the Transformation of QSR
The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
Data Inclusion & Ethics: What You Should be Asking your Customers
A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means
The long foretold ‘cookiepocalypse’ has been delayed … again. Even so, marketers wanting to escape the ongoing uncertainty must take matters into their own hands.
I Pity The Fool: Data Correlations, Predictions, and Causations
If you’ve ever wondered how the per capita consumption of mozzarella cheese correlates with civil engineering doctorates awarded ...
Trading U.S. Dollars for Gen Z Data: Navigating the Currency Exchange Rate
Data analysis showed that Generation Z is considerably more cautious of sharing data than other generations. However, the overall willingness to share is positively impacted by financial incentives.
Marketers are Finding Their Voice in Customer Data
While technology makes it easy to measure the success of campaigns in real-time, it cannot replace the creative process or handle unpredictability which is where human ingenuity comes in.
Integrating Customer Insights to Help Reduce Churn: A Conversation with Christian Wettre of SugarCRM
Change is happening faster. That means customer churn is happening faster if the organization is not prepared for that. So, speed kills unless you're prepared for it.
Where Are You on the Customer Data Maturity Curve?
Businesses must marry a sophisticated strategy with modern technologies that can unify and centralize all of their customer data.
How to Measure Customer Engagement
To measure customer engagement effectively, you need a way to collect data from each channel. Then you need to aggregate it to see the effect of integrated, omnichannel campaigns.
Which Party Data is the Best Party Data? It turns out that’s the wrong question.
Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
The What, Why & How of Consented Data
To fully consent to data being collected, stored, and used in specific ways, customers have to trust that you’ll do as you say.
Complete Guide to Customer Lifetime Value in 2022
CLV is the metric to understand where to invest in your business for long-term success. In fact, if you want to remain a viable company over the long term, you must make it a focus area.