Browsing Category
Customer Data
194 posts
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
Provide the Personalization Customers Actually Want
The personalization that consumers want probably differs from what most CX leaders expect consumers to want. Today’s consumers…
Customerland Ep. 8 – Loyalty from the Ground Up
Tim Mason is quick to say that he didn’t “invent” the Tesco Club card but if you look…
Data Security and Privacy can be a Key ESG Opportunity
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
Customerland EP 6 – Achieving Peak Personalization
Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
Understanding and Evaluating Data Product Owners
A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
CustomerLand Ep 3 – Omnichannel is Hard … but it is Doable!
Sara Richter is Emarsys‘ CMO and, as such, has a lot to say about how to – and how…
CustomerLand Ep 2 – Retail Recommendation Engine Essentials
What is a product discovery engine anyway? Think about that for a minute. Is it cross sells and…
Get the Right Customers or Suffer Their Loss
By Areeya Lila If you’re a marketer, it’s important to focus on acquiring the right customers. Otherwise, you’ll…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
