Browsing Category
Personalization
26 posts
Customize and Make It Personal
Distinct from zooming in, customizing is the lens that guides you to think about how you can take…
Provide the Personalization Customers Actually Want
The personalization that consumers want probably differs from what most CX leaders expect consumers to want. Today’s consumers…
Why Personalization is Key to a Loyal Customer Base
Personalization is essential for three main things: trust, customer engagement, and loyalty. In a world where information holds…
What’s Next in Personalization
Personalization has become an integral part of marketing strategies across industries. Gone are the days when shoppers were…
CX Personalization: How to Unlock Brand Loyalty in 2023:
In their efforts to support rising consumer demands for flexibility, simplicity, personalization, and many other “age of Amazon”…
Latent Loyalty: How Restaurants can Improve Customer Retention and Profits through a Digital-First Loyalty Program
Today’s customers are strongly influenced in their shopping decisions by loyalty programs, incentives, and personalized promotions, yet many…
Crafting Commerce Experiences is the Next Wave of Personalized CX
Implementing a transition to the crafted commerce approach requires strong support from leadership and a creative, customer-centric mindset in addition to digital maturity and the right composable elements.
The New Eight Ps of Relationshipping
Meet the new Eight Ps of Relationshipping: personalization, product personalization, presence, pervasiveness, publishing, platform, prediction, and privacy.
Five Years of Personalization and Consumers Still Want More
Brands need to deliver experiences that move at the speed of the customer, and investing in personalization improvements over time will build an engine that can do just that.
The Danger of Digital Personalization in Consumer Psychology
It's worth questioning the superiority of having unabated access to a personalized sliver of the world. Is there a unique benefit to getting things that are not explicitly designed for us?
Is It True Personalization? Your Customers Might Not Agree
Consumers have become so much more sophisticated in their awareness of and expectations for what truly constitutes personalization.
Where Are We with Brand Personalization?
If your brand offends the customer on the privacy front, you will lose that customer. We have seen the legislation.
How to Fix B2B Buyer Personas
A half-hearted or misguided attempt to build buyer personas is not worth doing. Just forego the whole thing if you think there’s an easy button.
Personalization vs Customization: When & How
Although both approach the end-user from different angles, you can combine them together into your customer engagement strategy to create a satisfied customer.
Why Customer Personas?
The personas advantage: translating mountains of data into an intuitive, easy-to-use and actionable framework.
The Psychology of Faces and the Future of Personalized Marketing
Recent research suggests that we don’t just have a special kind of attention for our own names, but for our faces as well. In other words, the visual cocktail party effect.
Could Google’s Cookie Plans Be Crumbling?
Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden.
Loyalty Personalization as the Future of Marketing
The success of personalization is dependent on identifying the true drivers of loyalty.
Ushering In The Age Of Dynamic Personalization
Through dynamic personalization, the guest experience when interacting with your property, will become one that not only recognizes their attributes, behaviors, and identity, but one that picks up on the nuances of intent, motivation, and sentiment.
Segment-Of-One: Is Personalization Out Of Control?
The next rounds of breakthroughs will happen through artificial intelligence that optimizes for the left brain, together with copywriting, design, and delivery personalization that scales the right brain.
Avoiding the Big Data Creepy Factor
As marketers look to build customer relationships, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.
Wait, Catalogs Are Making a Comeback??
Has the catalog made a comeback? Despite two decades of digitization of the consumer experience, catalog mailings have been steadily increasing since 2015.
McKinsey: The Future of Personalization
Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
Why Your Company has a Customer Empathy Deficit
Alex Allwood's new book, Customer Empathy, explores why empathy with customers is declining despite the growing focus on customer experience management.
Why Your Split Personality is Driving Marketers Nuts
There’s just one problem with personalized marketing - everything we’ve been taught about personalization is completely wrong.
Q. Who does personalization best? A. No one.
A recent study by Retail Info Systems asked execs, ‘Who does personalization best?’.* The highest-ranking answer? ‘No one’!