Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
The biggest takeaways from the past year have less to do with KPIs and more to do with values and distilling the important from the unimportant. And from the looks of our list of last year's top reads, that notion seems to have resonated with our readers as well.
Here are the biggest customer engagement winners and losers from a year that produced more than its fair share of stress, confusion and yes – even some accomplishments.
Everybody remembers the Lone Ranger. But when it comes to brand engagement, not so much - virtually nobody remembers that it was General Mills who sponsored the show.
Somebody allowed an inadvertent act of hostility to enter the equation and now a once loyal, frequent, and happy customer is shopping for alternatives.
Today marks the first in a regular series that Dave Frankland will be writing for TheCustomer. Dave literally wrote the book on the entitled consumer. His work has appeared in the New York Times, The Economist, CNN’s Situation Room and Ad Age.
A market researcher was on a hiking vacation and came across a beautiful mountain valley covered with grazing sheep. Taken with the bucolic tranquility of the scene, he realized that he would like to own a sheep ...
We asked a group of seasoned executives what it takes to create healthy, functional customer trust at enterprise levels and then we compiled and edited that conversation into what we’re calling the CxO Report Deep Dive: Trust and Transparency
The CxO Report: The Road to Customerization is a compiled series of conversations we had with C-level leaders about their trials and victories as they forge new pathways into customer engagement.
Customer Data Privacy is just the tip of the spear. Consumers have higher expectations than most marketers are prepared to acknowledge or deal with – and catching up to those expectations is going to require nothing short of a sea change in AdTech.