michael fisher

TheCustomer Announces Appointment to Board of Directors

Michael Fisher Ed.D. joins board of global customer insight publication

Michael Fisher Ed.D. joins board of global customer insight publication

NEW YORK – November 20, 2019

TheCustomer announced today that Michael Fisher, Ed.D has been appointed to the company’s Board of Directors. Fisher joins TheCustomer Board of Directors with over 25 years of experience serving in leadership capacities advocating-for and building customer-facing solutions for some of the largest and most dynamic organizations in the world.

From 2004 to 2011 he served as Senior Vice President of Sales & Marketing and Senior Vice President of Commercial Operations at Alterian. Within these two roles, he managed Sales, Solution Engineering and Design, and Professional Services teams for a leading provider of marketing automation and insights technology. From 2011 to 2018, as President of Yes Lifecycle Marketing, he developed the cross-channel marketing technology platform supporting email, display, social, and mobile with advanced analytics and data management resulting in four years of overall growth.  In 2019 Michael received his Ed.D. and now serves as faculty member at his Alma Mater, University of Saint Francis.

Throughout his career, he has grown a business from a $2.5M+ single product operation to a $27M+ cross-channel industry leader. He’s led dramatic year-over-year growth for a company experiencing significant declines in profits and expanded domestic sales into the international market. Michael’s leadership at Alterian and Yes Lifecycle Marketing lead to growth in those businesses from $2 to $27 million and from $40-$90 million respectively while growing ebitda consistently which reached and exceeded 20%+

michael fisher“I’m thrilled to be contributing to the strategic growth of this publication that is at the very forefront of the customer engagement revolution.  With the confluence of big data, dynamic technology, machine learning & AI – this is a very exciting time to be here” says Fisher, “It’s also a critical time to be talking about these developments and bringing the thinking behind them to light”.

“TheCustomer was launched in mid-2019 as a platform for the discussion and dissemination of research and technology that supports the current customer revolution,” said Mike Giambattista, CEO and Publisher of TheCustomer. “The explosion of data, the explosion in technologies and how they’re being deployed in some very creative ways, make this an exciting time to be covering this space.  Michael Fisher brings a perspective and point of view that will help guide this publication – as well as the broader customer engagement industry – into the next decade and beyond. I’m honored to have Mr. Fisher on our board.”

About TheCustomer

TheCustomer covers what’s working right now and what’s still in development across the customer engagement (CN) ecosystem and delivers it to brand decision-makers through a series of online channels and themed meet-ups. It’s a space where all of the CN disciplines can explore the latest thinking and technologies, where the minds behind that thinking can interact, and where brands can hear from the best and brightest in our world.


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