Passikoff: How to make your brand “happen”
There’s a big difference between what consumers expect and what they see brands delivering. When it comes to…
Passikoff: Will the Real Black Friday Please Stand Up?
Black Friday is coming. It’s this week. That’s the real Black Friday, I’m talking about. I want to…
Passikoff: On Great Brand Stories
Or can. If properly told. Because storytelling is a great way to use narrative to connect your customers to…
Passikoff: Bad Research = Bad Predictions. Again.
Making predictions about 21stcentury consumers (or voters) using mid-20th century research techniques generally results in misleading forecasts.
Passikoff: Brand Lessons from a Few Good Men
From a brand perspective, four taglines isn’t a bad record for a 247 year old brand. Particularly when…
Passikoff: What’s Scaring Your CMO Right Now?
We asked 463 CMOs and brand managers, “What keeps you up at night?”
Passikoff: What’s Scaring Your CMO Right Now?
We asked 463 CMOs and brand managers, “What keeps you up at night?”
Passikoff: The Celebrity Made Me Do It
Brands think that kind of co-branding (products/service + celebrity) is synergistic, but it’s also dangerous.
Passikoff: Logos on Fire
We looked to our Loyalty Leaders List and drilled down to examine the percent-contribution the graphic IDs that 20 brands consistently use in their marketing.
Passikoff: Linking Loyalty and “Dollars”
Focusing on understanding and building loyalty, it turns out, is always the right thing.