Robert Passikoff

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Robert Passikoff is an integrated brand strategist and market researcher and founder and CEO of Brand Keys. He has received several awards for market research innovation including the Gold Ogilvy Award and is the author of 3 marketing and branding books including The Certainty Principle, and the best-seller, Predicting Market Success. Robert is also a frequent contributor to TheCustomer.
caffeinated loyalty
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Passikoff: This is Your Loyalty on Caffeine

At supermarkets and grocery stores consumers stocked up on products to which they were loyal. And sure, every sentient being in the universe is aware of Coca-Cola. But in tough times – and I’m not so sure there have been tougher times than the recent pandemic – customers are six time more likely to stick with products they’ve been loyal to in the past and snubbed the new entry.