Browsing Category
Narrative Economics
4 posts
Passikoff: On Great Brand Stories
Or can. If properly told. Because storytelling is a great way to use narrative to connect your customers to…
The Cultural Spectrum of Consumer Trust
American consumer trust has a dangerous vulnerability called … bias.
How a Time of Panic Buying Could Yet Bring Us Together
For every headline about panic buying, fighting and even arrests in supermarkets, we see other stories about communities and individuals rallying in support of each other. These interpersonal connections reveal our true humanity, especially in times of crisis.
Narrative Economics: Paying attention to how the story is told
Narrative economics suggests that understanding how stories are being told can add significant weight to how they are processed and shared.