Browsing Category
Loyalty
167 posts
Passikoff: Brand Exnovators
Here’s my “Word of the Day.” Exnovation. I used a thesaurus to find it. “Exnovation” has been described as…
Personalizing Loyalty: The TRIFFT Way to Forge Community & Retention
Ever wondered what it takes to cultivate a loyal customer base that feels more like a community? Jakub…
Unlocking Loyalty: The Unseen Power of Travel Rewards in Membership Engagement
In the ever-evolving landscape of customer engagement and loyalty, one constant remains: the quest for organizations to create…
Deep Dive into the Consumer Motivations that Drive Sales
Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future…
The Good News and the Bad News about AI
Which do you want first? Research tells us that depends. On whether you’re the giver or receiver of…
Travel Loyalty in an Age of Value
iSeatz 2024 Loyalty Trends Report: What consumers value most in their loyalty program is saving money on travel.…
2024 Travel Loyalty Outlook Report Uncovers Changing Consumer Sentiment around Travel Priorities
The new report from arrivia explores how consumer attitudes toward travel have evolved since 2021, alongside travel brand…
Passikoff: Brand Loyalty Kicks High
There was a great marketer who said the secret of his success was, “Don’t give people what they…
Influencers, Celebrities & Investments
In the world of fame and fortune, some celebrities go beyond the spotlight, strategically building wealth through diverse…
Turning Customer Service Hurdles into Loyalty Wins
Eric Carrasquilla, EVP and Division President of Customer Experience Solutions at CSG, shares insights into improving customer service.…
Loyalty Reimagined (Pt 1)
A Blueprint for Active Customer Engagement in Today’s Market Alone we can do so little; together we can…
Mastering the New Dance of Consumer Expectations
Ever wondered why the pull of your favorite brand is so strong, or why some products seem to…
Brand Loyalty Juggernauts Exert Overwhelming Category Dominance
NEW YORK, NY, January 22, 2024 – Brand Keys (www.brandkeys.com), the global leader in loyalty and customer engagement, released its…
Passikoff: Attack of the Loyalty Juggernauts
Consumers – you and me – make 35,000 choices a day. One every 2.5 seconds. Depending on category…
2024 Retail Marketing & Loyalty Outlook: A Conversation with Eagle Eye’s Tim Mason
In September of last year, we spoke with Tim Mason, CEO of Eagle Eye and architect of the…
Three Issues Crippling Current Loyalty Programs
The Cost of Intransigence and What to Do About It “Adapt or perish, now as ever, is nature’s…
New report hints at higher travel volumes and opportunities for travel loyalty programs
American consumers intend to travel more in 2024, but that doesn’t mean rising travel prices and the increased…
Passikoff: How to make your brand “happen”
There’s a big difference between what consumers expect and what they see brands delivering. When it comes to…
Open Banking and the Future of Rewards
Ever wondered how the world of open banking is revolutionizing rewards and incentives? Join me and open banking…
Passikoff: Loyalty is boffo!
Loyalty is Boffo! That’s show-biz talk. For “terrific!” More for some brands than others, but still. The accolade…
Exploring the Next Frontier of Retail
Welcome to the world of loyalty marketing, where data drives decisions and personalization is key. In this episode,…
The Acquisition Algorithm: A Formula for Better Customer Loyalty
Personalized loyalty has the potential to drive customer lifetime value (CLV) in a significant way, but to do…
How to Deliver (and Improve) the Connected Customer Experience
A connected customer experience delivers smart, contextual interactions across all touchpoints in the customer’s journey. Nowadays, the customer experience (CX)…
Capillary Technologies: Pushing Boundaries in Loyalty & Customer Engagement
Founded in 2012, Capillary Technologies has been at the forefront of revolutionizing the loyalty and customer experience landscape. Established in…
The Emotional Anatomy of Customer Experience
If emotions are that important to the customer experience, then certainly you must be measuring them, right? Ready…
How to Cultivate Loyalty with Consumers Who Aren’t Shopping Just on Price
For businesses that want to build loyalty it can be unwise to compete primarily on price. As economic…
Exploring the 2023 State of Customer Experience Report
What if you could understand the key to customer loyalty, employee retention, and an impressive customer experience? We…
Creating Sustainable Loyalty in the Age of Climate Consciousness
Can sustainable customer loyalty truly exist in the airline industry? Join us for a captivating conversation with a…
Passikoff: Patriotic Brands Matter (and Win)
Brand Keys released their annual Most Patriotic Brands survey. It identifies which brands best embody the value of “patriotism".
Passikoff: Email Marketing for Fun and Profit. And Loyalty.
Email is not like duct tape. More is not necessarily better! It’s estimated professionals (no specific definition provided,…
5 Customer Engagement Strategies to Boost Sales
In today’s digital world, succeeding in your business goes beyond getting buyers through the customer journey. It’s also…
Tracking the New Convenience Store Tribes
Convenience stores have long been a staple of American retail, serving up snacks, drinks, quick-serve meals, and other…
Passikoff: Winning at the Ultimate Measure of Loyalty
A couple months ago I wrote a column about how to get consumers to behave six times better…
Customerland Ep. 8 – Loyalty from the Ground Up
Tim Mason is quick to say that he didn’t “invent” the Tesco Club card but if you look…
Passikoff: Predicting Brand “Disappointment”
Brand disappointment like that is like a Möbius strip. Consumers aren’t signing up and that’s reflected in the…
Customerland EP 6 – Achieving Peak Personalization
Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
5 Things To Focus On To Drive Long-Term Customer Loyalty
When thinking about customer loyalty strategies for the future, you have to keep in mind that the strategy…
Passikoff: The One Reason Why Disney Won
Brands better able to meet consumer expectations are six times more likely to have consumers think better of…
Why Personalization is Key to a Loyal Customer Base
Personalization is essential for three main things: trust, customer engagement, and loyalty. In a world where information holds…
Passikoff: What’s Behind Fan Loyalty
You have to know what fans really expect – because league (and team) loyalty correlate very highly with…
How Web3 could Revolutionize Loyalty Programs
By Brian D. Evans Loyalty programs are great, and many consumers opt for certain brands because of these…
Convenience and Security Build Brand Loyalty
By Rob Otto It’s one of the hardest qualities to win over customers, yet one of the easiest…
Expectations Are The Key
A consumer makes about 35,000 choices a day. One every 2.5 seconds. Depending on the category and age…
Passikoff: What’s Really Driving Brand Loyalty?
Meeting expectations drives profits. And, as you’ll see, that pun is ultimately going to be intentional. (Don’t be…
Booking and Payments: The Tipping Point for Travel Loyalty in 2023
Are companies devoting enough attention and resources to making their travel loyalty booking processes convenient and intuitive? Consumers…
Growing Retail Loyalty via Sustainability Discounts
As retailers struggle to retain sales volumes amid heightened inflation and a prolonged recession, innovating customer loyalty offerings…
Loyalty – A mirage or a fountainhead?
Marketers who can’t earn customer loyalty declare that it is dead. Brands earn loyalty by distinguishing themselves with…
Passikoff: The Little Black Dress of Loyalty
In life and loyalty, feelings are tough. I was doing some post-holiday shopping and saw this t-shirt online.…
CX Personalization: How to Unlock Brand Loyalty in 2023:
In their efforts to support rising consumer demands for flexibility, simplicity, personalization, and many other “age of Amazon”…
Passikoff: Winning at REAL Loyalty
Next week we’re releasing our 26th annual Customer Loyalty Engagement Index. How brands in different categories rank when it comes to…