Browsing Category
B2B marketing
19 posts
New Trends in B2B Conferences and Events
As organizers return to in-person, they are finding new ways to attract and engage attendees. Here are some techniques I’ve learned of recently that I know you will find inspiring.
B2B Marketers Go for a Win with Customer Retention
The biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities.
B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Taking your content to video is the next step. Why? Because that is where your target is. How do I know that? Because EVERYONE is on YouTube!
B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Taking your content to video is the next step. Why? Because that is where your target is. How do I know that? Because EVERYONE is on YouTube!
B2B Marketing Conferences 2022-2023
Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023.
Improve B2B CX with Revenue Enablement
"I concluded that relying more on first-party data is right but that we are looking in the wrong places for it. That we are not leveraging our daily interactions with clients enough."
How a Buying Group Marketing Strategy Puts the B2B Decision Makers Front and Center
BGM focuses on finding and engaging on buying group members - meaning the key decision makers inside your target organizations - and on monitoring their engagement and sentiment for actionable insights.
Big Ideas from Two Early-Summer B2B Marketing Conferences
Two-thirds of our marketing is occurring without us, via friends, colleagues and influencers. And that may grow closer to 90% soon. We need to build authentic stories, not ads. Build belonging and community.
7 Ways to Better Utilise your Marketing Automation Platform
Gartner analyst shares a range of practical measures B2B marketing leaders can take to lift their utilisation of martech.
Setting Targets for Your Marketing KPIs Basically Ruins Them as KPIs
“Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.”
