Browsing Category
CRM
20 posts
Six Ways Marketing Leaders can Collaborate with Tech
Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a…
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
CRM Survey Shows CRM Evolving to ‘Customer Personal Assistant’
A new survey shows organizations are demanding more from their Customer Relationship Management (CRM) investments to meet modern-day…
Frictionless Enterprise – the Digital User Experience
As with every other aspect of Frictionless Enterprise, digital connection is the fundamental driver of the transformation of…
Integrating Customer Insights to Help Reduce Churn: A Conversation with Christian Wettre of SugarCRM
Change is happening faster. That means customer churn is happening faster if the organization is not prepared for that. So, speed kills unless you're prepared for it.
CRMC & TheCustomer: Sue Lee, Estee Lauder North America
In this Conversation with TheCustomer, Devon Wylie and I sit down with Sue Lee, Executive Director, Corporate CRM & Consumer Analytics for North America at Estee Lauder.
AI for Smart Customer Segmentation
K-means clustering is an unsupervised machine learning algorithm. Unsupervised algorithms don’t have a ground truth value or labeled data to assess their performance against. The idea behind k-means clustering is very simple: Arrange the data into clusters that are more similar.
CRMC & TheCustomer: Tom Kuypers of Ollies Bargain Outlet
Tom Kuypers, Senior Vice President of Marketing & Advertising at Ollies Bargain Outlet has a unique perspective on those issues because he and his team have, at the time of this writing, already re-opened all of their 360 stores across the U.S.
Stop Flushing Your MarTech Money Down the Toilet
CRM can be a VERY expensive proposition. TrinityP3's Anton Buchner does some cost calculations to help marketers stop 'flushing money down the toilet'.
The Anti-CRM Coalition Emerges
Last week marked the first volley in what looks to be more than a minor skirmish with the announcement of an anti-crm coalition.
25 Reasons Why Your CRM Fails – and How to Fix Them
Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail.
Hospitality CRM Study: The Top Challenges When It Comes to CRM
The importance of a single source of truth as the centerpiece of a profitable customer relationship management strategy is one of the key takeaways from H2C’s Global CRM Study.
When Measuring the Value of CRM, Focus on the Money
Many B2B marketers make a large investment in their CRMs, but they need to know whether that investment is worthwhile. The best way to measure ROI is to filter results and data through money, writes, Tessa Burg, Vice President of UX and Technology Strategy, Tenlo.
Salesforce launches new ads that explain what the $130 billion company actually does
Salesforce is launching a global brand campaign called, “We Bring Companies and Customers Together.” The company acknowledges that…
Bring Your Customer Data Together to Enable Customer Success
The future of managing customer data lies in delivering experiences — be they at call centers, via targeted marketing campaigns, or otherwise — that create and strengthen genuine relationships with customers.
Behavioral Segmentation Examples and Insights
Behavioral segments are based on intricate customer behaviors: browsing habits, engagement recency and frequency, purchasing patterns, and other online and offline activity.
New Study Reveals C-Suite Tech Buyers’ Psychological Motivators
Research uncovers surprising insights into today’s CTO’s social habits and reveals how marketers can use consumer neuroscience and psychology techniques to engage with senior tech buyers.
Data vs. Opinion: Why You Need Both
The paradox of data as it applies to marketers is that, as we come to know more and more about our customers’ habits, interests, and buying behavior, we can lose our connection to them as human beings who are not just consumers.
The Marketing Funnel is Dead. Long Live the Funnel!
Nothing is linear and marketing is not easy. It was easy at one time but that was at least two years ago.
The Evolution of CDPs and Where They Are Headed
There is a lot of hype and confusion regarding CDPs. Most organizations aren’t sure what CDPs are, and how they are supposed to help marketers.