Browsing Category
Tools
4 posts
25 Reasons Why Your CRM Fails – and How to Fix Them
Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail.
What To Do When Your Customer Changes the Channel
Fluent's research shows how top brands are mastering the challenge.
New Study Reveals C-Suite Tech Buyers’ Psychological Motivators
Research uncovers surprising insights into today’s CTO’s social habits and reveals how marketers can use consumer neuroscience and psychology techniques to engage with senior tech buyers.
The Marketing Funnel is Dead. Long Live the Funnel!
Nothing is linear and marketing is not easy. It was easy at one time but that was at least two years ago.