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Marketing
106 posts
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
There’s More to Content Marketing Than Content
Content has a co-king. “Content is king” has been an accepted axiom for so long that few of…
When to Upgrade Your Retail Technology
From our ongoing discussions with both retail technology providers and users, here are some of the top considerations…
Influencers, Celebrities & Investments
In the world of fame and fortune, some celebrities go beyond the spotlight, strategically building wealth through diverse…
Podcasts, Social Learning, and Marketing
Plenty of ink has been spilled about the corrosive effects social media has had on culture and society.…
The Insider’s Scoop on CES 2024: Walking and Talking with Marketers
CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around…
Keeping Your Marketing Strategy Ahead of Regulatory Curves
Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton…
The Marketing Year in Review
We covered a lot of ground since my first column back in February. That’s not surprising given the…
Six Ways Marketing Leaders can Collaborate with Tech
Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a…
Customize and Make It Personal
Distinct from zooming in, customizing is the lens that guides you to think about how you can take…
Passikoff: How to make your brand “happen”
There’s a big difference between what consumers expect and what they see brands delivering. When it comes to…
How Long Should Your Marketing Copy Be?
Should your online marketing copy be long or short? Yes! You’ll find no shortage of perspectives when searching…
An Unconventional Path to Tech CEO
Ever wondered what it takes to integrate two companies post-acquisition? Meet our guest, Emarsys‘ CEO Joanna Milliken, an…
Having the Right Strategy is Hard
Executing It is Harder. My twenty years at Grey Advertising were priceless in teaching me what have turned out to…
Wiedemann: Marketing is becoming Relationshipping
How C Suites Can Profitably Connect the Dots Caveat: my nickname at home is Admiral Obvious, which alerts…
AI is the Answer to All Your Marketing Needs
If that title sounds like the “hallucination” of a popular generative AI engine, you may have guessed where…
The Archive Is Our Biggest Asset
From albums and fashion campaigns, to social media pages and editorial projects, we’ve decided to take a closer look at our culture’s turn to the archive.
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Marketing is Not the Same as Medicine
I read something recently about “the doctor method” of positioning yourself as an expert. If I understand it…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Discovering the Magic of Cannes Lions: A Study in Creativity
Ingrid and Mike sit down (virtually) with Gaelle Comte of the Cannes Lion Festival to discover how the…
Creating Resonance: How Values Shape Consumer Engagement
Unlock the power of values in marketing. Join us on this enlightening journey with our guest, David Allison,…
Using Motivation, Message, and Metrics to Create Marketing Muscle
I’ve been out on the podcast and radio show circuit for the past few months supporting my book.…
Marketing Doesn’t End When You Think it Does
If marketing starts when you click “publish” on a piece of content, “send” on a new email, or…
Passikoff: Email Marketing for Fun and Profit. And Loyalty.
Email is not like duct tape. More is not necessarily better! It’s estimated professionals (no specific definition provided,…
5 Reasons Companies Should Re-prioritize Marketing Efforts Right Now
In times of economic confusion, it may seem tempting to stash away your marketing budget and retreat to…
Customerland EP 13 – Things You Learn Along the Way – with Chris Brogan
At one point in time Chris Brogan had a pretty big corner on the internet. He was one…
Creating Content That Improves Your Marketing
In my most recent article, we talked about how to update your website in ways that will make your marketing…
The Slam Dunk of Adidas Metaverse Marketing
Editor’s note: E.B. Moss has a habit of finding the people who are operating at that moment just…
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
AI-Powered Marketing Requires Your Prompt Attention
Somewhere between the “greatest thing since sliced bread” hype and the doomsday scenarios where we all wind up…
5 B2B Marketing Trends And Tactics For 2023
Here are the top B2B marketing trends that are shaping B2B marketing in 2023. Go through them carefully…
Less Data, More B2B Marketing Muscle
As I kick off my new column here with The Customer. Each month I hope to offer you…
As We Celebrate Black History, Let’s Lift Up Black American Contributions
Black History Month is a time to recognize the contributions of Black historical figures. It’s also an important…
Fixing the Customer Retention Problem
Customer retention is intrinsic to the success of any business, whether it’s a startup or an established brand.…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
Amazon’s Alexa? Google’s Nest? What’s The Value of This Technology?
Recent news articles are telling us that the world of the voice assistant is struggling – with the…
Augmented Reality- What Marketers Need to Know Now
Marketers need to come to grips with the fast evolving digital world – augmented reality, virtual reality, mixed…
How to Recession-Proof Your Customers
It’s about keeping your closest customers even closer. Most of my week last week was spent at the…
How Brand Tracking can make Marketing Investments Recession-Proof
Kantar evidence from the last recession of 2007-2009 demonstrates that tightening the purse strings starts with the marketing…
Is Nothing Sacred? Why Branded Bowl Games Rub Us the Wrong Way
The college football bowl season promises an ever-growing slate of games with corporate logos on them, held in…
How to Build Trust and Loyalty through Purpose-Driven Marketing
Your entire marketing campaign – and indeed, brand – hinges on trust. With pandemic pressures – and economic conditions in…
The ROI of Customer Experience
Knowing the ROI of customer experience helps to fund CX projects and make intelligent investments in customer experience.…
Wiedemann: Young’s 3 Immutable Marketing Principles
What Shirley Young taught me about competition and what customers want
Meet the Silver Apples: Michael Wooh
Meet the Silver Apples: Michael Wooh, Head of Global Marketing at Gurobi Optimization On behalf of the Marketing Club…
Meet the Silver Apples: Andrew Yost
Meet 2022 Silver Apple Award Honoree: Andrew Yost, CMO at HomeServeUSA On behalf of the Marketing Club…
Meet the Silver Apples: Andrew Yost
Meet 2022 Silver Apple Award Honoree: Andrew Yost, CMO at HomeServeUSA On behalf of the Marketing Club…
Passikoff: What’s Scaring Your CMO Right Now?
We asked 463 CMOs and brand managers, “What keeps you up at night?”
Passikoff: What’s Scaring Your CMO Right Now?
We asked 463 CMOs and brand managers, “What keeps you up at night?”