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Marketing
82 posts
Creating Content That Improves Your Marketing
In my most recent article, we talked about how to update your website in ways that will make your marketing…
The Slam Dunk of Adidas Metaverse Marketing
Editor’s note: E.B. Moss has a habit of finding the people who are operating at that moment just…
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
AI-Powered Marketing Requires Your Prompt Attention
Somewhere between the “greatest thing since sliced bread” hype and the doomsday scenarios where we all wind up…
5 B2B Marketing Trends And Tactics For 2023
Here are the top B2B marketing trends that are shaping B2B marketing in 2023. Go through them carefully…
Less Data, More B2B Marketing Muscle
As I kick off my new column here with The Customer. Each month I hope to offer you…
As We Celebrate Black History, Let’s Lift Up Black American Contributions
Black History Month is a time to recognize the contributions of Black historical figures. It’s also an important…
Fixing the Customer Retention Problem
Customer retention is intrinsic to the success of any business, whether it’s a startup or an established brand.…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
Amazon’s Alexa? Google’s Nest? What’s The Value of This Technology?
Recent news articles are telling us that the world of the voice assistant is struggling – with the…
