Browsing Category
Consumer Sentiment
108 posts
The Penultimate Guide to Retail Brand Authenticity
As a marketer, how important is brand authenticity to consumers? TLDR:Brand authenticity is a crucial factor in influencing…
The Good News and the Bad News about AI
Which do you want first? Research tells us that depends. On whether you’re the giver or receiver of…
Media at the Intersection of Latinx and LGBTQIA+
Brands and Media Can Make a Difference Given the current backlash against LGBTQIA+ and its impact on the community,…
The Science of Holiday Gifting: Unwrapping what Really Drives our Buying Behaviors
Understand what Need State you are uniquely positioned to serve, and which consumer target is most likely to be seeking that emotional payoff.
Consumer Trends: The “Why” Behind Drink Choices
While the lines between sports and energy drinks might be blurring, decision science explains why, and what to…
Decoding the AI Impact on Customer Advocacy: Insights from GoDaddy
Ever wondered how AI could revolutionize customer experience? Get ready to be enlightened by our guest, Mel Si,…
Listening is a Misunderstood Part of Marketing
Actions speak louder than words, which is why “listening” to what your prospects and clients do can be…
Passikoff: The Path to Brand Enlightenment
Buddha believed, “Everything connects to everything else.” It’s a good philosophy to follow. In life and business. More-particularly,…
A Deep Dive into Gen Z’s Choices
Imagine cracking open the secret behind Gen Z’s snacking habits. That’s exactly what we’re doing today with Mary…
Passikoff: Loyalty is boffo!
Loyalty is Boffo! That’s show-biz talk. For “terrific!” More for some brands than others, but still. The accolade…
Exploring the Next Frontier of Retail
Welcome to the world of loyalty marketing, where data drives decisions and personalization is key. In this episode,…
Passikoff: What Happens When Brands Chase the Wrong Numbers
Let me be very clear. This is not a column about trans people, LGBTQ civil rights, pride, Pride…
Gatorade, Starbucks Frappuccino and Lipton Take Top Spots in the “Bev50” Psych-Pulse Brand Strength Index”
The most popular of 50 leading beverage brands in the U.S. are Gatorade, Starbucks Frappuccino and Lipton teas,…
Passikoff: Patriotic Brands Matter (and Win)
Brand Keys released their annual Most Patriotic Brands survey. It identifies which brands best embody the value of “patriotism".
Gen Z’s Expansive Views on Gender and Sexuality Are a Call to Action for Brands
Gen Z is excited to shift the conversations that brands, advertisers, and marketers are having about how to…
Performance, User Empathy are the New Priorities
Performance is no longer an optional investment for companies looking to access diverse global markets and build customer…
Passikoff: The One Reason Why Disney Won
Brands better able to meet consumer expectations are six times more likely to have consumers think better of…
Bring Customers Into Clear Focus
Employees who think their company is customer-centric are very optimistic about their companies and their future. Bad customer…
The Case for Customer Expectations as CX’ North Star
CX professionals need to start by understanding their customers’ expectations for doing business with them because meeting and…
Expectations Are The Key
A consumer makes about 35,000 choices a day. One every 2.5 seconds. Depending on the category and age…
Loyalty – A mirage or a fountainhead?
Marketers who can’t earn customer loyalty declare that it is dead. Brands earn loyalty by distinguishing themselves with…
How to Build Trust and Loyalty through Purpose-Driven Marketing
Your entire marketing campaign – and indeed, brand – hinges on trust. With pandemic pressures – and economic conditions in…
The Age of AI vs. Customer Engagement and Delight
AI can help businesses engage with and delight customers like never before.
Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn't a superpower or gimmicky mind trick – it's a valuable business strategy that supercharges sales!
Social Listening Strategy: How to Get Started and Leverage It to Unlock Opportunities
Social listening tells you what the discussions around your brand are, along with how and where they’re happening.
Edelman Trust Barometer – My Top 5 Takeaways
In a special report on brand trust, Edelman called trust: ‘the new brand equity’. Trust and business integrity now play a much more significant factor in purchasing decisions.
What Matters Most to Online Consumers Right Now
How can sellers keep the online consumers they’ve won over the past two years?
How Customer Support Increases Customer Loyalty in Times of Crisis
When new business becomes difficult in such times, good customer service can not only ensure stable and good customer relationships, but also offer additional cross-selling and up-selling business.
Passikoff: How Patriotic are your Favorite Brands?
Slapping an American flag on something and having an authentic foundation to be able to slap an American flag on something aren’t the same thing. Consumers know that too.
Passikoff: Cannabis Brands are More Than Smoke
Cannabis and its cultural swirl remain a heady and potential goldmine for those who can brand weed right.
Passikoff: How Authentic is Your Brand Authenticity?
It turns out that there’s an enormous difference between a brand saying something, a brand doing something, and a brand saying and doing something believably.
Brand Trust and the Importance of Being Earnest
Brands offering a clear value exchange - we will collect THIS data and use it in THIS way to give you a better experience - will see their brand trust levels increase.
Indexing for Consumer Empathy
While we cannot overlook the fact that some people did experience personal gains in 2020, 75% of consumers experienced some form of loss this past year- often in multiple aspects of their lives.
Passikoff: And Your Marketing Mantra is …
“Cheap” is the rational part of decision-making. Expectations are the emotional part.
Empathy Mapping: The Future of Gamification
Empathy mapping can help organizations shape how they target, engage, and interact with customers.
Inside the Coming Voice Profiling Revolution
When tech companies have further developed voice analysis software – and people have become increasingly reliant on voice devices – I expect the companies to begin widespread profiling and marketing based on voice data.
Hope and Anxiety are Literally Fueling Product Adoption
Do you know what your consumers are hopeful about? Or anxious about? Or maybe (more importantly) what they…
Passikoff: Chasing Customer Expectations
Real customer expectations – the ones brands want to exceed – move at the speed of the consumer, faster than brands can keep up, no matter how many times brands tell you they want to exceed your expectations.
What is customer value? (+ 9 ways to create it)
According to the Zendesk Customer Experience Trends Report 2021, nearly 50 percent of customers will switch to a competitor after just one poor experience.
Talking Brand Purpose with Nicolas Chidiac, Razorfish
There are a lot of marketers out there who will be surprised to hear that for many GenZ’s brand purpose outweighs discounts when choosing a brand.
Passikoff: Anniversaries, Trends, and Brand Loyalty
While we can’t offer you a drink, we can offer you access to the largest, most accurate, correlated-to-consumer behavior, continuous brand loyalty database ever created.
How to Build Customer Trust: 4 Things to Start Doing Now
Prioritize an emotional connection over a transactional one to strengthen customer trust, and put your most empathetic foot forward.
Passikoff: The Meta of Brands
How much does the fact we recognize a logo – even like a logo – change our behavior toward the brand and the experience the logo is supposed to represent?
Beyond NPS: Impactful Survey Questions and Use Cases
Understanding how your customers feel is the catalyst for all other communication.
Design Research is the New Black
Design research returns information on the values that target markets hold, which indicates how products and services will be experienced and used.
Passikoff: Brand Slogan Hits … and Misses
I’m thinking nothing is still better than the innuendo-laden Sunglass Hut slogan, “Sitting On Faces Since 2001.”
Passikoff: Peloton Isn’t Pedaling Fast Enough
The perfect storm blew the Peloton brand out of the luxury category into a sector some consumers thought of as a “necessity,” and that was good.
Ranked: The Reputation of 100 Major Brands in the U.S.
Building a strong and reputable brand may be subjective, but its effects on consumer loyalty are powerful.
Passikoff: The 2021 Loyalty Leaders List
Brands that make loyalty and emotional engagement a priority show up on our Loyalty Leaders List. More importantly, they show up on consumers’ shopping lists.
Trends We Like: a Little More Conversation, a Little Less Data
Your conversational marketing audience is much more insightful than your other channels. They'll tell you in their own words how they want to interact with your business.