The 2023 Retail Technology Buyers Guides

COMING SOON: 2023 Retail Technology Buyers Guides!

The Latest

6 Best eCommerce Use Cases for ChatGPT

customer loyalty

Growing Retail Loyalty via Sustainability Discounts

TheCustomer Quick-Take: 1/26/23

customer care metrics

The 5 Most Commonly Used Customer Care Success Metrics… and Why They Don’t Matter

Mary Mathes

4 posts

Mary Mathes is Director of Data Insights for Alpha-Diver, the market research firm that applies neuroscience to more deeply understand marketplace behavior. She is an expert in revealing strategic, data-driven stories, who has honed a unique ability to distill crucial insights, place business challenges in context, and devise tangible solutions that let clients activate Alpha-Diver’s neuroscience-driven understanding on another level.

bowl games

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4 minute read

Is Nothing Sacred? Why Branded Bowl Games Rub Us the Wrong Way

The college football bowl season promises an ever-growing slate of games with corporate logos on them, held in…

January 4, 2023

holiday buying behaviors

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4 minute read

The Science of Holiday Gifting: Unwrapping what Really Drives our Buying Behaviors

Understand what Need State you are uniquely positioned to serve, and which consumer target is most likely to be seeking that emotional payoff.

November 21, 2022

pumpkin spice

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5 minute read

Why the “Pumpkin Spice Bubble” Hasn’t Burst Yet (and Why We Should Worry if it Does)

If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer –hopefully never.

September 27, 2022

consumer psychology neuroscience

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4 minute read

TikTok Isn’t the (Only) Answer: What Neuroscience Tells Us About Digital Engagement

The reason someone engages with a given digital medium matters, and that reason isn’t the same across all platforms.

August 24, 2022